Justin "Bugsy" Sailor
The Secret Weapon
As M3's secret weapon and Michigan's unofficial ambassador for the Upper Peninsula, Bugsy sure packs a lot into a day. At the top of his (never-ending) to-do list are some miscellaneous Web analytics, a bit of search engine optimization, social media exploration and, of course, eating a bowl of ice cream.
But after all of Bugsy's chores are done and he's cleaned his plate, he enjoys nothing more than putting up his feet and dreaming big dreams. Some have called his dreams "crazy," but he couldn't care less.
After graduating with a B.A. degree in advertising and a B.A. degree in sociology from Michigan State University in 2006, Bugsy hopped on the road to execute a yearlong road trip around the United States that he calls, "The Hometown Invasion Tour." Blogging, photographing and staying with strangers in over 100 households for an entire year and the first to bring a squirrel to all 50 states.
Bugsy also created and runs Yooper Steez, a notable upper peninsula t-shirt company and blog. He's working to get his signature shirt design to all seven continents — only one left to go, Antarctica … and he's already got a plan.
All right, so there's some dreaming mixed with travel and a side of Web work … but what does the secret weapon do for M3, one might ask. Excellent question. There's only one way to find out …
Hey, nice job!
- Recognized as a John Aldinger Honorary Professor of Promotions in the Department of Advertising, Public Relations and Retailing
- Wrote a column for AdWeek magazine,"Sponsorship Drive," after the "Hometown Invasion Tour."
- Featured twice in JPG magazine for his original photography
- Worked with a team to develop an advertising campaign for Olin Health Center at MSU in his senior year that is currently being used on campus
- Participated in the National Student Advertising Competition as a member of the American Advertising Federation in 2006 for Postal Vault as a strategist and speaker
- Received an honorable mention in the 2004 MSU Global Focus contest
Justin's reading list
- 7 things social media can't do
- You should follow me on Twitter
- Shaun White's Business Is Red Hot
- Social Media ROI: Socialnomics
- Good Designers Redesign, Great Designers Realign
- Reading list archive
Warm fuzzies
- Justin's secret talent:
Rubik's Cube - Justin is a self-proclaimed:
fourth link in the six degrees of separation (he'd like to say he's the first, or even the second, but we keep him in his place) - Justin wouldn't be caught dead:
buying a PC