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Two Michigan Social Media Campaigns Nominated for Awesomeness ( ... and Earned Media Awards)

February 1, 2012

MICHIGAN ----- Michigan is experiencing a social renaissance: two grassroots social media campaigns have been nominated for Earned Media Awards - or "The Earnies" - by AGILITY@work and PR Newswire not only for promoting positivity in the state, but for their all-around awesomeness.

#MeetMichigan with @m3_group Nominated: "We Can't Believe that Worked!" Category During #MeetMichigan, the Motion Marketing & Media Special PRops (short for special PR opportunities) team used social media - Facebook, Twitter and Blogging - from all 83 counties in Michigan in two weeks. The idea was to show how the idea of "local" is changing, spread positivity for the state and showcase the power of social media for businesses great and small. As a result, @m3_group climbed from a global ranking of No. 16 million on Twitter's Follow Friday (#FF) to No. 10,000 - and a national ranking of 832 - in just two weeks.

VOTE: http://promotions.prnewswire.com/Agility-at-Work_ Vote-Believe.html


Grand Rapids LipDub Nominated: "Best Use of Video in Social Media" Category Newsweek listed Grand Rapids, Mich. as a dying city. The city responded with a 10-minute music video featuring 5,000 people set to the Don McLean classic "American Pie." The intent of this video was to refute that claim and show why someone would want to visit Grand Rapids. Status Creative created and produced what Roger Ebert called "the greatest music video ever made" in one continuous take. They then used their social media formula to generate 4.5 million views on YouTube.

VOTE: http://promotions.prnewswire.com/Agility-at-Work_ Vote-Video.html


The Earnies are only awarded to qualified US-based entries after review by a panel of judges, who created a short list of finalists in each category. Winners will be determined by a public vote; voting is open through Feb. 14, and winners will be announced on Feb. 16.


Each campaign was nominated based on the following criteria:

Strategy
Entry provides clear understanding of the challenge and offers a compelling, efficient and effective response.

Creativity
Entry demonstrates innovation, originality and out-of-the-box thinking.

Measurable Results
Entry shows quantitative results (e.g. increased sales 10 percent) or qualitative results (e.g. customer comments).

Awesomeness
Entry inspires the profession, exhibits exceptional quality and makes others say, "Wow, I wish I did that!"
The Earnies are the first free, socially-selected awards recognizing individuals and organizations for outstanding efforts in the area of earned media executed across social media. Learn more at the PR Newswire website.

M3 is a Lansing-based full-service advertising, marketing, PR, social media and product placement agency dedicated to helping its clients find their "aha moments" through the application of integrated strategic planning. Learn more at www.m3group.biz.

Status Creative is a national advertising firm located in Grand Rapids, Mich. Their work with Fortune 500 clients focuses on experiential marketing and relatable messaging - utilizing social media and crowdsourcing to circumvent conventional media buys. Learn more at www.statuscreative.com.

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