M3 News
- PR Newswire Announces the Finalists of 'The Earnies' Awards Program, Honoring Innovation in Today's Earned Media Evolved WorldDecember 31, 1969
PR Newswire Announces the Finalists of 'The Earnies' Awards Program, Honoring Innovation in Today's Earned Media Evolved World Winners determined by public voting through AGILITY@work, www.agilitycommunity.com, until February 14th PR Newswire NEW YORK, Jan. 31, 2012 NEW YORK, Jan. 31, 2012 /PRNewswire/ --PR Newswire, the global leader of innovative marketing and communications solutions, today announced finalists and opened up public voting of The Earnies, the first community-chosen awards program dedicated to earned media campaigns executed through social media channels.
"We are extremely pleased that we received so many impressive entries that incorporated unique tactics and displayed creative use of social media to drive campaign success," said Rachel Meranus, vice president of marketing and communications, PR Newswire. "Our panel of judges certainly had a hard task on their hands; narrowing down the submissions to determine our shortlist of finalists and we are eager to learn the community favorites."
Community voting is open to the public for a span of two weeks, ending Tuesday, February 14th. Voters can select their favorites in each category by visiting the AGILITY@work site and should follow @AgilityAtWork on Twitter for program updates and final announcement of the winners. Winners will be announced on February 16th.
Entries were judged based on strategy, creativity, results and overall 'awesomeness' of the campaigns. Three finalists were named in each of the following categories:
Best Use of Video in Social Media:- Status Creative – Refuting the claim that Grand Rapids, MI is a dying city
- New Media Strategies - NFL Players Association fighting the PR battle over the NFL lockout
- New Media Strategies - Celebrating 70 years of Jeep
To learn more about the "Best Use of Video in Social Media" entries and to cast your vote, click here.
Read more... - Grand Ledge couple starts obstacle racing company, plans mud race for 5,000 runnersJanuary 25, 2012
Starting your own business doesn't necessarily require starting small. For Vertical Threat, LLC's first 5K race, Grand Ledge-based owners Matt and Leesa Dykstra are hoping to see a crowd of 5,000 - and that's the low-end of their goal.
"We have capacity to handle 10,000," says Matt Dykstra. "We felt comfortable setting that goal because a national brand held an event like this in Flint and they attracted 20,000 racers. The attraction to this kind of race is phenomenal."
Dystra is obviously not talking about just any old 5-kilometer race. "Rock the World" is both a music festival and a family-friendly, obstacle-laced 5K, complete with mud, dirt and hills.
"My wife and I had been noticing the boom in obstacle racing for a couple of years now," says Dykstra, who was a coach in Grand Ledge for ten years. "I've run a few 5Ks, and I don't care for them because they're kind of boring."
There's no risk of boredom at obstacle races. Between the mud, the music and climbing over obstacles, Rock the World, which will take place in Grand Ledge's Fitzgerald Park on June 30 and July 1, will be a wild time.
Rock the World will be the first of two obstacle-themed races for Vertical Threat, and Dykstra plans to schedule as many as six races throughout the state and Midwest next year. The race will also serve as a collection point for Medals4Mettle, a nonprofit that gives donated marathon medals kids fighting for their lives in hospitals. Read more... - How to Stop Buying Gifts Without Being a Scrooge
November 30, 2011
"You don't have to be a Scrooge or a Grinch to want to skip Christmas.
The average person spends hundreds of dollars on merchandise over the course of the holiday season, and that's money that some cash-strapped Americans just can't afford to throw around in a tough economy. Others may have more philosophical objections - maybe they feel that gift-buying is against the true spirit of the holiday, or perhaps they've been inspired by the Occupy Wall Street movement to boycott the trappings of capitalism. Still others may be sick of spending hundreds at the mall and then getting gifts they hate, and would prefer to just buy something nice for themselves.
Unfortunately, skipping Christmas is easier said than done, and it may be tough to explain to close family and friends that you'd prefer not to give or receive any gifts this year. And even if you clearly explain to them that you don't plan to engage in gifting this year, there's still a chance that some friend or relative will get you something anyway (and then be offended that you didn't reciprocate).
So if you want to buck the consumerism trend and cut out gift-giving altogether, here's how to skip Christmas gifting as tactfully as possible." Read more... - December 31, 1969
Read more... - Dear Gracie: How Social Media Changed BrandingNovember 2, 2011
"Digital and social media have changed how consumers think about brands and advertising," says William J. Ward, social media professor at Syracuse University's S.I. Newhouse School of Public Communications. "Previously, brands used advertising to entertain or inform the consumers in a one-way effort to persuade. Today, brands use social media with advertising to create two-way engagement and interaction for positive word of mouth and functionality." Read more... - Are You Relevant? (or, do you need Apple to succeed in business?)October 31, 2011
Recently I was doing some research on all the advertising agencies in the Greater Lansing area. Some of them were easy to find out about, like Pace & Partners and Motion Marketing & Media. Some, on the other hand, were less easily discovered. I won't mention their names and drag them through the dirt, but there were a lot of them. Read more... - Golf Outing Raises $4,500 for CharityOctober 22, 2011
The Capital Area Women's LifeStyle Magazine recently donated $4,500 to the Lansing City Rescue Mission Family Center for women and children on behalf of the Capital Area Women's LifeStyle Magazine 2011 Lady Classic golf outing. Capital Area Women's LifeStyle Magazine publisher Tiffany Dowling presented the check to Lansing City Rescue Mission Director Mark Criss in a ceremony held at the Family Center.
This is the third consecutive year the Lady Classic has benefited the LCRM Family Center. Read more... - The rebirth of the Mid-Michigan Creative AllianceOctober 18, 2011
Previously the Lansing Advertising Club, the Mid-Michigan Creative Alliance (MMCA) is one of the oldest advertising clubs in Michigan. Due to little preservation, the history of the club is somewhat of a mystery. However, it is the future that concerns the new MMCA board. Read more... - Big Ideas, Small Budgets: How Small-to-Midsized Firms can Tackle Huge Marketing Campaigns With Limited ResourcesSeptember 1, 2011
Because our marketing and media company is based out of Lansing, Mich., we see a lot of negativity when it comes to our state. To combat this view, we put together a two-week social media road trip to give the state a much-needed PR boost. Read more... - Statewide tour pulls into Macomb County on FridayJuly 7, 2011
Motion Marketing & Media (M3), a Lansing-based advertising agency, is on a mission to bring positivity to the state of Michigan. To do so, members of the agency's Special PRops team (Public Relations Opportunities) and the agency mascot AHA have embarked on a statewide tour and are tweeting from all 83 counties. Read more...