Case Studies Tetratech

Public Relations

We often say if we can make construction look good, we can make anything look good. Not only does M3 make Lansing's CSO (Combined Sewer Overflow) Control Program look good, we have a lot of fun doing it.

One thing most construction projects miss are opportunities to communicate and educate the communities they impact. So, we decided to change a few things. Here's what we did:

Not only did these tactics bring a new, creative flair to the CSO communication plan and increase awareness of the Program benefits, but M3 worked tirelessly to expand these ideas and implement them as the 30-year construction program moves forward.

• Designed and implemented Swish the Fish mascot (2) for overall campaign use and environmental education program
• Merchant-focused campaign elements and outreach plan (1)
• Lansing Hard Hat Days to kickoff construction project zones
• Neighborhood block parties (3) for residents affected by CSO
• Continuous media relations (2) including national publication on individuals affiliated with CSO