Case Studies Sweetie Licious
Public Relations and Marketing
Sweetie-licious Bakery Café in Dewitt, Michigan is home of the best pie in the nation. No, seriously.
Founder and owner, Linda Hundt, was the 2009 Crisco National and Food Network Challenge Pie Champion. Winning for her Tom's cheery cherry cherry berry pie, the state of Michigan deserved a big slice of sweet on 2010 National Pie Day. So we gave it to them.
Developed statewide and national public relations campaigns to promote Linda's bakery and award-winning pie for national pie day
Linda on WXYZ TV-7 Detroit (1)
Pie Pan Press kit (2)
Worked with the PR Newswire to deliver Linda's story to specialty publications and niche markets from coast to coast
- M3's creative PR strategy earned Linda (and her award-winning pie) publication in newsstands across the state, as well a segment on WXYZ TV-7 in Detroit (1), and a satellite broadcast on WXMI TV-17 in Grand Rapids.
- Created Sweetielicious pie pan press kits (2) and shipped them to media throughout the state and across the nation
Linda also received calls from national cooking and home improvement magazines interested in featuring recipes from her shop throughout 2010 and into 2011.