Case Studies Sparrow Foundation

2009 Hike for Hospice

It doesn't always make sense to hire an internal specialist for all of your company's marketing, advertising and PR needs. That's where M3 comes in.

As the Sparrow Foundation will attest, our event planning team is just what the doctor ordered for the 2009 Hike for Hospice event.

Event Theme Development (1)

• Monthly planning meetings with key members of Sparrow Foundation and M3's event planning team
• Implementation of creative theme ("Life's Pathways") to create sense of unity and memorial at event (1)
• Print material design and development for registration (2)
• PSA production and placement for radio and TV advertisement
• Logistical planning (3) and volunteer coordination the day of the event
• PR outreach and media facilitation prior to and at the event

With the collaboration of Sparrow's team and ours, our collective efforts grossed 35 percent more than the previous year and increased attendance by 33 percent.