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#MeetMichigan with @m3_group

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Motion Marketing & Media (M3) returned on Friday, July 8, 2011 from a two-week social media road trip called “#MeetMichigan with @m3_group.” While on the road, M3 Tweeted, Facebooked and blogged from all 83 counties in Michigan in an effort to spread positivity and showcase the power of social media for businesses great and small.

#MeetMichigan Objectives

  • Check out Michigan’s business climate (how is it really fairing?)
  • Understand how people view the state (is it as negative as everyone thinks?)
  • Promote tourism and positivity in Michigan
  • Show how social media can have a positive impact on businesses and communities
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#MeetMichigan Strategy

Four members of M3’s Special PRops (short for Public Relations opportunities) team, took turns exploring and reporting on different legs of the trip. M3 met with business owners, community leaders and residents to get a better understanding of how people view the economic climate and gauge how social media affects their attitudes.

#MeetMichigan Tactics

M3 Tweeted, Facebooked and blogged their way through the entire state, using blogs, photos and personal accounts to tell the Michigan story. They also recorded dozens of hours of travel footage to create a “#MeetMichigan in Six Minutes” You Tube video so the tour can live on.

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#MeetMichigan Outcomes

While 11 days and 4,000 miles on the road are impressive numbers, it gets better.
  • M3’s Klout score increased by 20 points, cementing @m3_group as experts on Michigan, Detroit and social media.
  • M3’s Twitter account (@m3_ group) climbed from a global ranking of No. 16 million on Twitter to No. 10,000 in two weeks.
  • M3’s Twitter account also ranked No. 832 in the entire nation for Twitter’s popular Follow Friday (#FF) recommendations.
  • M3’s website received 6,013 hits between June 21 and July 11, 2011.
  • M3 interacted with hundreds of people, as well as top Michigan brands such as Domino’s, La-Z-Boy and Ice Mountain Water.

Logo The businesses using social media had a generally positive outlook on Michigan’s economy, due largely to the fact they have a direct line of communication with their customers. No longer do businesses rely on traditional media alone; they can now have a two-way conversation with customers and potential customers while delivering products and services people are asking for. They’ve found great success in their communities, and feel that in order to help turn Michigan’s economy around, more businesses should support local and Michigan-made products as well as the use of social media.