Nowadays, people looking to learn about a product, a place or a company, no longer need to shop, travel or call.
People can simply sit in front of their computer and find the answer to what they are looking for right on the World Wide Web.
And when people land on your website in search of a product or service, it should be your goal to turn that visitor into a lead, and ultimately, that lead into a customer.
The most successful way of doing this is to include call to actions (CTAs) on your website.
A CTA is a link that leads to a landing page. The link should clearly state what you are offering the visitor. On that landing page is a form intended for the visitor to fill out and submit. The purpose of the form is to capture your visitors’ contact information (name, email address, phone number, etc.). With that contact information you have what you need to nurture that lead into a customer.
Where Should a CTA be Placed?
You should include as many CTAs as possible on your website. Each and every page can and should include a CTA. CTAs should be easy to spot and should be placed above the fold, on the left or right column or within a blog article.
What Should a CTA Say?
Each CTA should say, in the briefest way possible, exactly what you are offering the visitor in exchange for their contact information. For example, a company that sells software could offer their potential customers a free trial and create a CTA that reads “Sign up today for your 30 day free trial”.
What Should a CTA Look Like?
CTAs should be very noticeable. Consider designing your CTA with the following tips in mind:
- Choose a color that will stand out on your website.
- The bigger the CTA, the easier it will be to spot.
- Use an uncommon shape as your clickable button.
- Use a rollover effect (hover effect).
Check out these excellent examples of effective and creative CTAs for some further help!