So Much Cooler Online

Posted June 26, 2012, by


Aside from spam, viruses and any page talking about Ohio State, the Internet is an awesome thing.

It’s such a powerful tool and my go-to place for the world news, untelevised sport scores and cooking grill cheese tutorials. However, what I learned one day while leaving a well-buttered piece of bread on the stove unattended for five minutes, is that you can’t always believe everything you see or read online. And that’s what I’d like to discuss in this article – the importance of being true to who and what you are online.

3 Things You Should Never Lie About Online

The Types of Services You Offer
If you provide services, don’t exaggerate about what you have to offer. Even if you think it will help reel in customers, it will only hurt your business in the long run. List everything you offer and be as detailed as possible. This way, there are no questions asked and you aren’t wasting anybody’s time.

Pricing
If you decide to list your service pricings online, make sure they are 100 percent accurate to avoid an angry customer. It may be in your best interest to leave pricing offline and recommend your website visitors contact you directly for pricing.

Testimonials
Even if you think that no one will ever find out that you faked a customer testimonial, DO NOT DO IT! If you don’t have any to use, ask for one. If you’re still in business, odds are you have a few satisfied customers who would be willing to write one for you.

Even though the Internet is an easy place to fake who you are, you should always provide your visitors with the most accurate and up-to-date information.

Just as you search the Internet and expect to find the right answers, people who land on your website expect the same.

So, to sum it up, don’t be this guy. Enjoy!

Leave a Reply