M3 Draping

To me, the coolest thing about the internet is how fast word can spread and how the simplest, sometimes meaningless things can go viral.

For example, a video of a kid getting his finger bit by his baby brother is the number one most viewed YouTube video of all time. And the reason that the video was even uploaded in the first place – to show the child’s godfather, who lived in Colorado, the funny moment that was captured on film.

Another popular trend as of recent years is internet memes. Some of the most viral memes, whether you know what it means or not, that you have most likely heard of are Tebowing, Planking and Draping.

Each of these terms represent a specific pose that the world (or at least the World Wide Web) has fallen in love with.

Definition – To get down on a knee and start praying, even if everyone else around you is doing something completely different.
Creator – Tim Tebow (unintentionally)

Definition – To lay horizontally in a strange or unusual place.
Creator – Many claim to have invented Planking. A few of the first were Tom Green, Gary Clarkson and Tom Meltzer.

Definition – Seated in a chair with your back to the camera and right arm extending out to the side.
Creator – Don Draper (character from popular tv series Mad Men)

Thousands of people all over the world are busting out their cameras, snapping a picture and posting their pose with an appropriate hashtag to the world wide web.

M3 wanted to join in the fun – and since our agency employs many Mad Men fans – we all decided to lean back and Drape.


Video filmed and edited by Thomas Shaver

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