In my most recent blog post, I explained what Facebook Edgerank is and why it is important for brands to know about.
Now, I will give a few quick tips on how to improve your page’s Edgerank.
Stats from Facebook
1. Get to the Point
Posts between 100 and 250 characters get 60 percent more likes, comments and shares than posts more than 250 characters.
2. Use Visuals
Posting visuals increases user engagement. Photo albums get 180 percent more engagement. Photos get 120 percent more engagement. And videos get 100 percent more engagement.
3. Post Every Day
Since 96 percent of fans of a brand never return to your page after the initial like, posting frequently is a great way to consistently reach fans within the newsfeed.
4. Ask Your Fans
Asking questions or fill in the blank posts see an increase of engagement by 90 percent.