Author Archive

Leave a Legacy – Everyday

Posted August 11, 2010, by Tiffany Dowling

Most young people are not ready to think about how their legacy would shape up sometime in the way distant future. I can understand that. When you’re a 20-something or even a 30-something, you are invincible and truly believe you have plenty of time to consider your life’s impact when sitting on the front porch 40 or 50 years down the line in a rocking chair. (Of course, that’s after you’ve woken from your nap.)

I am an old soul. When I was younger, I did think about how I wanted to live my life – be a good person, volunteer and make a difference. Now, as I’ve gotten a little older, I’ve thought about how the world would see my contributions and just what could I do to impact the community, people here and in other areas and the greater good in some significant way.

It’s a tough call. Not everyone can be a Nobel Prize winner. Not everyone will cure a disease or come up with the next great invention that will change the way people live. But, I contend, it is truly the little things that happen day in and day out, that make a difference. These are the things that people will remember about you.

It’s not the nicest topic in the world, but most of us will never know when our final days will be. When putting things in perspective, I always remind myself that I could step off a curb and be hit by a bus. Am I proud of my last words, moments and actions? Obviously, procrastination as it relates to making a difference, is not wise. Here are some things to think about when you’re contemplating your legacy as a human being:

  1. Legacy of love – Make sure people you care about know it. It isn’t good enough to assume that people are aware of your feelings. Say it! Say it loud, say it proud and most importantly, say it often.
  2. Legacy off forgiveness – It’s easy to get caught up in how others have treated you. Someone didn’t tell the truth … forgot your birthday … said things to hurt you or worse. Forgive them. It’s as much for you as it is for them. Forgiveness can be tough. But, it is critical to let it go and then tell them. Fix the relationship as if you knew today was your last day.
  3. Legacy of advocacy – You’ve got to believe in something. Be proud and work to make a difference in the area that you believe in. Whether you want to stop world hunger (and who doesn’t?) or you are passionate about recycling. Volunteer, fundraise, blog or just talk about it with people who are interested, too.

Although the list could go on and on, what’s important to understand is that we are leaving a legacy everyday – whether we realize it or not.  We impact – positively or negatively – every person we encounter. What you say, how you said it, what you did or didn’t do will mean something to someone.

Lansing’s Love

Posted June 17, 2010, by Tiffany Dowling

I think Huey Lewis said it best in the 80s.

“The power of love is a curious thing

Make one man weep, make another man sing

Change a hawk to a little white dove

More than a feeling that’s the power of love

Tougher than diamonds, rich like cream

Stronger and harder than a bad girl’s Dream Nails

Make a bad one good make a wrong one right

Power of love that keeps you home at night”

With the Tom Izzo situation brewing in the mid Michigan area and now around the country, I have to wonder if the power of love will be able to keep Tom Izzo home in East Lansing. A large contingent of fans from local businesses, the creative community and (of course) the MSU nation came together over the weekend to send a simple message as Tom Izzo is making a difficult decision – We Love Izzo.

If you live in the Lansing/East Lansing area, you were well aware that the community was set to make sure this emotion … this curious thing … weighed into the very personal discussion among his family members. This group took a Sunday afternoon and plastered the town with yard signs, banners and social media messages in everyone’s “in” box.

This love even made headlines here and around the region and country. The Chicago Tribune covered the event, as did the USA Today and many areas in between. There are video clips of people moving signs from area to area all day long – a herculean effort to say the least.

Mission accomplished … I would say. Even if Tom Izzo chooses to take the next step in his career path, he can leave this town knowing that we truly appreciated and well, loved his contribution. And, if he stays, we know that he is fully aware that he is valued not only as a member of the MSU Men’s Basketball program, but also as a member of this community.

Good luck with your decision Tom.

TV Makes Me Happy

Posted June 3, 2010, by Tiffany Dowling

If I take a hard look at my media habits I would have to admit that I love television. It’s true. I’m old school. It’s not that I watch a ton of television (really) because I’m so busy, but I do keep the TV on all the time. I know the environmentalists are cursing my name right now, but I can’t help myself.

I am fairly addicted to the noise interruption in my day. It’s strange, I know, but it started in high school. I couldn’t do my homework without having some type of noise. I would use my stereo, but mostly I liked the TV. I think it was simply easier to listen to mindless chatter. If I listened to music, I might actually sing and then distract myself.

I’m not a fan of being in total quiet. I’m sure there are reasons why, but I really don’t know what they are. I need to have stimulation all the time. Now that I can use my Smartphone to go to Facebook and stay in touch on Twitter, it gives my TV a bit of a rest. Although it makes me even happier to sit with my computer on my lap, listening to the TV and glancing at the Facebook and Twitter feed. Addicted? Maybe.

But, frankly it all started with TV. I love to “watch” the mindless shows that are mildly entertaining and really don’t make you think at all. Believe me, I have enough to think about during the day that takes actual brainpower. Go figure.

I have even put a TV in my kitchen. I swear it keeps me in there cooking and cleaning. I definitely can say that this is possibly the most favorite TV in the house for my family even though it is only a 12-inch model. After all, it does indirectly provide them sustenance.

I have not resorted to installing one in the bathroom … although I do believe it would be the biggest extravagance. I was at the MGM Grand recently, and the room was amazing. The most amazing part was the flat screen TV mounted inside the mirror in the restroom. Seriously. I think I’ll save my nickels and dimes for one of my very own someday. Although that would mean, I guess, that I’m planning to spend more time in there. Maybe I should rethink my plan.

I could spend my nickels and dimes on a trip to Hawaii. I’m sure I won’t miss my TV there.

Entrepreneurship: Making the Leap

Posted February 24, 2010, by Tiffany Dowling

I never wanted to be an entrepreneur.  If fact, I resisted the idea for some time. I’ll admit I was in a transition and open to new opportunities. Who isn’t, after all? I was just not open to that one. Running a business seemed really complicated. There’s the client acquisition, the process development, the accounting, the billing and the list goes on.

It’s National Entrepreneurship Week!

On February 20 – 27, 2010, the Consortium for Entrepreneurship Education will sponsor the 4th annual National Entrepreneurship Week. In 2006 the US Congress established the need for celebration of National Entrepreneurship Week as a celebration of American entrepreneurs and the lifelong learning educational opportunities that prepare the NEW business leaders of the future. www.nationaleweek.org

However, for several weeks there were signs that kept presenting themselves, and if you believe that things happen for a reason, then you have to eventually stop and look at where life is pointing you.

I was lucky. Life knew better than I did that running a business would be a good thing for me. And, I definitely have the skill set that help an entrepreneur succeed. I am passionate, willing to work as long and hard as it takes to make things happen and, above all, I’m a risk taker.

I’m always open to trying new things and I never get worked up at the thought of failing. It is a great way to learn. I also like having the flexibility to dream. There are so many ideas that I have. It never stops. I wake up in the middle of the night and process the next thought. Not everything works out, but it is fun to know that I can process an idea, do the research and make a decision to move forward — or not.

There are days that I want to walk away from the pressure, responsibility and heartache. But, more than anything, I wake up and can’t wait to get after it. I arrive at work and the day flies by.  I love every minute of it.  I love the idea generation, the team that I work with and what we do to make businesses grow. It makes me happy.

There are two types of entrepreneurs: those who are driven by the type of work they do and those who just like to lead and it doesn’t matter what the business is. I’m a passion-driven entrepreneur. I don’t think I could run any business that I wasn’t personally connected to. If you’re interested in being an entrepreneur, I highly recommend it. It won’t be easy. In fact, it will be the toughest thing you’ve ever done.

Assess your skill set, do the research, decide to take the risk and go for it. Even if it doesn’t work out, it will be worth it.

Here’s a list of resources for entrepreneurs in Lansing:
Great Lakes Entrepreneur’s Quest
Center for New Enterprise Opportunity
Entrepreneur Institute of Mid-Michigan
East Lansing Technology Innovation Center
Lansing Economic Area Partnership
Next Bright Idea

12 New Things

Posted January 7, 2010, by Tiffany Dowling

yarn ballsI’ll just put it right out there: 2010 marks my fortieth year on this planet, and I decided it was time for a daring resolution. I’m a risk-taker by nature and there’s a lot I’ve yet to do. So, why not make 2010 the year I get around to doing them?

Just before the New Year, I sat down with some trusting team members and compiled a list of 24 things I’ve never done. (Correction: 24 things I’ve never done and would be willing to try.) After compiling the list, each of my teammates voted on the 12 things they want to see me try in 2010 (one each month).

So, here it is, my new year’s resolution. The official list of “new things” I’m going to attempt in 2010 (in order, from January to December):

1. Take a polar plunge

2. Knit a scarf

3. Shoot a gun

4. Learn ballroom dancing

5. Change a tire

6. Hot air balloon ride

7. Skydive

8. Drive a tractor

9. Canoe the Grand River

10. Try Indian food

11. Take voice lessons; sing karaoke in front of people

12. Donate 30 pairs of new shoes to charity in one month

Spectators will be encouraged and welcomed at each of these events. Stay tuned for times and details. Of course, there will be photo evidence, or it didn’t happen.

“You must do the thing you think you cannot do.” – Eleanor Roosevelt

Are you thinking of trying something new in 2010? Share it below and Tiffany may join you. Live your fears Mid-Michigan … make your dreams a reality!

Authentic. Transparent. Real.

Posted September 23, 2009, by Tiffany Dowling

Today’s consumer is looking to connect with a company before they buy in. They want to understand who they are working with and how that company interacts with the world. For companies and their leadership, this is a great turn of events, and social media can help solidify your place in the consumer’s mind.

This social media trend has taken word-of-mouth marketing to the next level. I’ve been in the marketing, advertising and pubic relations fields for many years (too many to count right now). Whenever I meet with a potential new client or an existing one, we talk about the various avenues and tactics that make a good plan. Of course, having individuals tell others how great your product is continues to be the best form of marketing.

I like the situation we find ourselves in. Social media spreads word-of-mouth faster and more effectively than the traditional one-on-one conversations. And, it works for both business to business marketing and consumer driven. I don’t mind being transparent, authentic and real. It works for me. I am the same all day at work as I am at home on the weekend. So, letting a little of my personality and character show helps my potential clients see how I view the world, what I value and why I’m the one who will get the job done.

This new way of living helps put some of the public and community relations initiatives in perspective. Frankly, people want to see that you not only can provide the service or product you’ve promised, but also that you are a good steward of the community. Some companies don’t think this matters, but the world has gotten smaller with the use of social media and the Internet. Therefore, making sure you support charities, community activities, schools or other organizations is an opportunity to show your civic focus, and your company’s.

Utilizing these efforts for publicity, even though most companies don’t do it for recognition, lets potential customers resonate with you. It makes sense. Think about who you want to do business with and how you make decisions about where you spend your money. Personally, I will spend more to support an organization that I think is a conscientious community supporter. It’s also important to me that I believe in the leadership.

As a company owner or someone in leadership, it’s critical for us to consider what type of PR and community relations program you have instituted, how effective it is and how you’re telling people about it. Remember, it should be a reflection of the kind of person and company you are. Be transparent, authentic and real. If you do this, customers will buy in and support your product or service.