Author Archive

Just 10 More Minutes, Please …

Posted June 29, 2011, by Emily

As I sit in the M3 van (or the Motion Mobile as it’s become known as) I’m typing a blog and I’m having a serious case of reverse buyer’s remorse.

I realize the above statement could leave you with some questions.

  • Q. Why are you typing in a moving vehicle, doesn’t that make you sick?
  • A. Of course, I’m human. No one should be able to read or type in a moving car, but because I’m so excited to be on the #MeetMichigan with @m3_group trip I am ignoring how sick I feel. Also I might be feeling sick as a result of the four-pound hasbrown omelet I ate in Holland at the Windmill Restaurant. Best part? The omelet was only half the joy – just ask Julie Becker how much I loved the homemade toast. It’s almost comical actually.
  • Q. How are you typing in a van?
  • A. On a laptop, which is like, seriously, only one of the 1,000 electronics we have with us. The M3 van is the most electronically equipped van I’ve seen since the movie “Twister.” All we are missing is Dorthy II.
  • Q. What is reverse buyer’s remorse?
  • A. Oh, that’s just what I’m feeling about every second of the day. For instance we just drove passed a CLOG factory. Yup, you read that right, we drove past it! It’s just one of the 200 places – including what looked like it’d be my new favorite store in the world  jb and me - in downtown Holland. On top of that there have been a number of boutiques, antique stores, farmers markets and more (don’t even get me started on how hard it was to leave the beautiful beach in Grand Haven without even dipping my toes in the water) that I have wanted to stop into so badly. But because M3 is on a mission to complete the tour of all 83 counties in the state in under two weeks, we simply don’t have time to stop and stay everywhere I want. (Plus I’m pretty sure Tiffany Dowling isn’t interested in paying for a trip in which I enlarge in my wardrobe or work on my tan.)

I understand all of this, and still my heart hurts a little.
The great news is, however, that I live in Michigan – ALL OF THE TIME — and since most destinations are only a day-trip away from Lansing, I have the rest of my life to revisit these South West Michigan and beyond boutiques and more and sun and shop to my heart’s (and credit card limit’s) content.

And truly that’s the beauty of the #MeetMichigan with @m3_group trip – we get to discover all of the amazing hidden (and not so hidden) gems in the state and share them with you.

And now I ask – anyone wanna plan a #ShopMichigan or #SwimMichigan trip?

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Brandon Kirby, Emily Caswell, Julie Becker and Aha on the GH beach!

Stop Mixing Your Peas with your Mashed Potatoes

Posted June 9, 2011, by Emily

I’m not a picky eater by any means. Despite the title of this blog, I can handle it when my peas are touching my mashed potatoes. What I can’t take is when people do that thing — you’ve seen it before — they take anything that’s left on their plate, grab a piece of bread and scoop it all up. UGH! YUCK! No. Thank. You.

Have a visual? Okay, great, because now you’ll understand how I feel about people who link their Twitter and Facebook updates to each other. UGH! YUCK! No. Thank. You.

You see, Facebook, Twitter, LinkedIn — these are all great tools, and while they may all be under the category of social media, they should be anything but linked to one another. Each one serves a different purpose and reaches a different audience; therefore I think they are each owed their own update.img_1538-version-21

Of course, many of us share the same followers on Facebook and Twitter, but you have to look at where the overlap isn’t happening. For instance, think of your poor grandma who is brave enough to be on Facebook, but then sees an update from you that reads something like:

#lovelansing’s own @the_bugler was in the greatest #Beatles #coverband ever!”

That will, I promise you, make no sense to grandma. Even though all of us on Twitter know exactly what that means, Facebook-only users might be confused. And while I’m a big believer in Twitter, let’s not forget that, although growing, the number of people on Twitter is nothing compared to the number of people on Facebook (don’t worry Twitter, I have faith in you!)

Still not sure what I’m complaining about? Okay here’s the way I see social media.

Facebook — It is, as the movie says, the social network. This is where your family and close friends and close business colleagues live. This is also the place where embarrassing photos of you in college may live, so for most of us, we need to keep this social circle pretty tightly knit. But since the audience is those who (I hope) care about you, feel free to keep your posts a bit longer, a bit more involved and a bit more personal.

Twitter —While it might not have nearly the number of users as Facebook, those who use it well, use it often (some research suggests a well-known Tweeter posts about 20 times a day). While you can lock your account to keep it private, I wouldn’t. My advice: Keep private things on Facebook and allow people a bit outside of your inner social circle to get to know you through Twitter and vice versa. It’s a great place to share professional info, fun (safe-for-work) links and remember with the 140-character limit you are forced to keep it short. Plus, perhaps best of all, Twitter allows you to search by trending topics — hence the #s — making it a great place to chat about universal topics instead of private jokes.

LinkedIn — This one is easy. All professional, all the time.

Logging in and out and in and out seem like a pain? Use a tool like TweetDeck to keep all of your accounts out in the open and available to you.

And of course, my bottom line piece of advice is, no matter what you do with social media or how you keep your accounts organized, keep it positive. The web is the w.e.b. Nothing is ever totally private or erased and frankly I think bad mojo is just as hard to clean up as a not-so-flattering photo … or a plate full of mixed up food.

Teamwork

Posted August 26, 2010, by Emily

Playing sports almost my entire life, I learned teamwork at a pretty young age.  Whether I was playing soccer, softball, volleyball, or ice hockey, teamwork was what we needed in order to win the game.

The workplace isn’t much different.  When coworkers and I work together as a team, we are able to produce incredible results.  It isn’t easy however and it’s not just something that happens overnight.  Effective teamwork takes hard work and lots and lots of compromise.

So, in my opinion what makes for great teamwork?

Good leadership:  I’ve had good team captains and I’ve had bad team captains, and in my opinion good leadership is one of the most important components of teamwork.  The team captain, or leader, needs to be someone who knows how to work with people, who can maintain a positive working environment, and who can motivate and inspire team members.  A good leader also needs to know when to compromise with the team and how to trust his or her team members to get the job done.

Communication: Without communication, teams fall apart.  If you are playing a sport and nobody is calling for the ball, or letting team members know someone is coming up behind them, there isn’t a good chance for success.  The workplace is the same way.  People need to communicate goals and express their ideas in ways other people can understand.  Also, when expressing ideas and viewpoints, it’s important to do so in a positive way.

Establishing Roles: I always find it much easier to work with people if the people you are working with have a clear understanding of what their roles are.  Who is going to be doing the writing?  Who will take on the design?   While roles are set, it’s important to remember that no one person is above others in a team.  Yes, I’m going to say it, there is no “I” in team.  If something happens and the team falls behind schedule, it is not one person’s fault, it’s the team’s.  If a team member is struggling with a task, other members need to help them.  Teams need to stick together through the thick and the thin to be successful.   That means not pointing fingers, staying positive, and sticking up for one another no matter what happens.

Conflict Resolution:  This is so extremely important when working with others.  Team members should be able to voice their concerns and tell others how they feel without fear of offending them.  Members need to be able to take criticism, listen to suggestions, and compromise without getting upset.  I’m going to say it again, there’s no “I” in team.  If other team members tell you how they feel about a certain situation, try not to get upset.  Listen to what they have to say and take into consideration that what they are telling you just might be right.  Is it tough to let others criticize your work or the way you get things done?  Heck yes! But trust me, in the end, it will improve your team’s performance.  And that’s what’s most important right? It might be hard, but in my experience with the many, many teams I’ve worked with, it really does help in the long run.

So, take these questions into consideration.  Do you practice good leadership skills?  Is there clear communication with those you work with?  How’s the conflict resolution?  Do people feel as though they are better than others on your team? If so, share this with them!

Knowing how to successfully work as a team is going to be crucial no matter where you go.  Following these four suggestions will not only ensure your success, but make your life much easier.

Inspiration

Posted June 9, 2010, by Emily

Those of you who work in the creative field know how important inspiration is and how important it is to have a constant source of it. However, every so often, we get stuck. We aren’t sure what or how to use the many sources of inspiration in our crazy world.

What is inspiration?

According to Wikipedia, inspiration, in an artistic sense, is “sudden creativity in artistic production.” In advertising, that inspiration plays an essential role in design. Can you imagine advertisements without it? They become lifeless, boring and mundane.

Advertising is not just giving consumers the information necessary to know what a candy bar tastes likes, how much it costs and where to find it. No, it’s evolved into a combination of complex design work and well laid out content. Designers must constantly be pushing their own limits and come up with new and exciting ways to reach out to target markets. They need to be inspired.

How to become inspired?

The best part of all of this is that anyone and everyone can be inspired. It doesn’t matter where you are, who you are talking to or what you are looking at. As long as you are open and willing, you can be inspired.

Where can inspiration be found?

  • Nature: Look at the colors, the shapes, the sizes, the textures that seem to be randomly put together to make such beautiful pieces of art. Take note of it all and try to use nature’s colors or shapes in your next design piece.
  • Magazines: Check out the different layouts that are being used today, or even were used in the past. Look at the different fonts, and the placement of those fonts in relation to images.
  • Typography: Have you ever opened up a typography book just for fun? If not, I highly suggest that you do. Beautiful typography can make an entire design piece flow.
  • Photography: Viewing different media, such as photography, can open up your mind to different ideas that you may have never thought of.
  • The Web: Need I say more? You can find anything on the web, just make sure you are still coming up with your own creative ideas and not stealing others.
  • Emotions: Take whatever emotions you might have towards someone or something and use it in your next design.

Derek Sivers: weird, or just different?

Posted February 17, 2010, by Emily

How many times have you gotten bogged down to thinking that there is only one way to do something? How many times do you use the same object over and over again not even realizing it could be used for something else?  How many times have you overlooked another person’s point of view without even giving it much thought?  How many times have you become so deeply enveloped in a theory or a way of doing something that you just simply can’t see the other side?

Throughout the years the world has become very black and white and people have become accustomed to just accepting what is around them.  Assumptions are made all too often, and we live in a world based on habit.

Here, in his TED talk, Derek Sivers points out cultural differences from around the world.

This two-minute talk opened my eyes to many different things. Don’t just limit yourself to thinking about cultural differences.  It can be related to anything: how important it is to keep an open mind, to look at the world from different angles.

It makes me think back to when I was a kid.  I loved Where’s Waldo, I Spy, and those search and find puzzles. Anything that had me looking for something small and unique in a huge picture full of different things would have me quiet for hours. (Well, maybe not hours, but long enough to keep me out of the way.) Whenever I was doing one of these kinds of puzzles and I couldn’t find what I was looking for I would always, always, flip the book upside down.  Sure enough, after a few minutes or so, Waldo would be looking me square in the eyes.

Who would have thought something so simple like turning a picture upside down would be so successful?  I wasn’t worried about looking funny, or doing it wrong, I just wanted to find Waldo.  And I did.

Looking at things from a different angle can lead to a whole new world of opportunities.  In fact, the other day I learned that Charles Darwin, the man who came up with the theory of Evolution, was actually a geologist.  That’s right, a guy who studied rocks for a living, was able to come up with what today is known as Darwinism.  We can’t be afraid to be wrong.  If we are we, won’t ever come up with anything original.