Author Archive

What is your style?

Posted June 23, 2010, by Emily Wenstrom

A guide to, well, style guides

Though many people cringe at the thought of a style guide (more rules!), us logophiles cherish them — after all, a cohesive language is our strongest connection to our world. What’s more, style guides can be helpful and yes, even user-friendly, if you know where to turn for what. Let’s see if we can break down some barriers and spread the word love.

MLA Style Manual

The Modern Language Association of America’s (MLA) Style Manual is the gold standard for graduate students, scholars and professional writers, according to its own intro. It’s especially prominent in the humanities. I know I’m not alone in my lifelong grudge against MLA for the many long nights spent in college with this guide in front of me making sure every last comma is in place in my Works Cited page. Ugh.

APA Style Manual

The American Psychological Association Style Manual is based on the believe that “the best scientific writing is sparce and straightforward.” Used primarily for scientific scholarly works, APA gives guidelines for the construction of tables, presentation of statistics, selection of headers and other standards that scientists, perhaps, appreciate but that I find stifling.

The manual’s website (www.apastyle.org) is very nice though, and even includes quizzes and tutorials to keep your APA knowledge sharp.

Chicago Style Manual

The Chicago Style Manual has been published by the University of Chicago Press since first started in 1891, when it was just a single sheet. By 1903 it was extensive enough to fill a pamphlet. Today, it’s hundreds of pages long. My edition is one of my most prized possessions. See the complete history — and a PDF of the original guide — on its website.

The Chicago Manual is most prominent in works of fiction, but the latest edition also includes rules acknowledging the “increasing proportion of our users who work with magazines, newsletters, corporate reports, proposals, electronic publications, websites, and other nonbook or nonprint documents.”

AP Style Guide

This is my favorite, although years and years of novel reading has made me quite fond of the Chicago Manual, too. The AP guide is the grammatical Bible for newspapers and other news publications. Until recently, news articles were limited by the amount of space it could be given on the page, and is written for the quick communication of the most important facts of a story. To serve these goals, following AP style makes for sleek, efficient, accessible language. No serial commas. Abbreviations are encouraged when applicable.

On the down side, AP also gets uptight about being politically correct. Look in its alphabetically organize section of appropriate titles and names, and you’ll get the most up-to-date listing of names for every minority, among its many other listings.

What’s your style?

Believe it or not, there are times when a guide isn’t enough, or when the guide’s rule doesn’t make sense for your company or a particular project—M3 has one, sometimes with rules specific to a single client or project. You can create your own personal style guide rules to supplement your manual of choice. Everyone’s entitled to a little freedom of expression, even with grammar.

Boost Your Word Efficiency for Earth Month

Posted April 21, 2010, by Emily Wenstrom

Although environmental initiatives have most of us recycling when possible, turning off the lights when we leave a room and switching to LEDs, words still get carelessly tossed around at an astonishing rate. They don’t grow on trees, people.

A curious thing happens when you use fewer words: the ones you do use work harder for you.

For example, see what happens when I trim unnecessary words from my first sentence:

Environmental initiatives have us recycling, turning off lights and switching to LEDs, but words get tossed around carelessly.

It’s clear, direct, efficient — and we conserved a whopping 15 words. Efficient sentences have a little extra zip.

So why is word waste so common?

Often, words are wasted because people:

Write how they talk.

And when people talk, they tend to, you know, add a few extra words in a lot of the time, because they’re also trying to, like, organize their thoughts as they go at the same time.

Conserve: Once you’ve completed your copy, review it. Keep an eye out for extra words and delete them. When in doubt, ask yourself, “Would this sentence have the same meaning without this word?”

Hide in their words.

Much like a security blanket, diluting our communication can make us feel safer. This could be an attempt to avoid sounding too aggressive or to make a mistake (yours or someone else’s) sound not as bad as it is, among other things.

Conserve: Own your words. If you find yourself diluting a statement with unnecessary words, stop and ask yourself why. There’s often a reason behind it that has nothing to do with linguistics. Padding communication doesn’t address this problem; it only obscures your message, which could even lead to bigger problems. Tackle the issue with thoughtful, clear writing instead.

Don’t know their key point.

Every piece of writing has a focus. Elaboration beyond that focus should support it. This is hard to do if you’re not sure what the focus is.

Conserve: Take a step back. Whether you are conscious of it or not, there is an underlying message in there. If you had to convey your point in one sentence, how would you say it? Ta-da, there’s your focus.

A word to the wise: another reason conserving your words is so important is that they are not recyclable. Reused words lose their meaning over time — just take a look at any end-of-year banned words list. Overeager attempts to recycle these words instead of finding fresh ones are almost always what landed them there.

Grammar’s Top 5 on Twitter

Posted March 4, 2010, by Emily Wenstrom

Happy National Grammar Day!


March 4 is National Grammar Day, so use your prepositions proudly and let the adverbs fly. There’s only so many times I can say I love grammar, so this time I’m going to let some others say it for me. These are my five favorite Tweeps for the next time you’re looking to have some good, clean grammar fun.

@APStylebook—Craving a tidbit of grammar wisdom? This classic go-to guide has a rule for every comma, period and semicolon.

@GrammarGirl—Check out Grammar Girl’s blog for more grammar fun and even t-shirts (To infinitives and beyond!).

@Copyblogger—Though it focuses primarily on blogging and marketing writing, this is a great resource for any writer who wants to push themselves further.

@GrammarMonster—I need to LOOSE/LOSE weight. Which is right? Check in with the Grammar Monster to find out. This linguistically minded ghoul is chock-full of factoids about our lovely language.

@FakeAPStylebook—Their guidelines may be jocular and snarky, but some of them are so true I wish I could really enforce them.

Bonus: Honor this great day by viewing a longstanding grammar tradition, the Conjunction Junction.

The Resident Ink Slinger’s Top Nine Linguistic Gripes of 2009

Posted December 30, 2009, by Emily Wenstrom

It’s a dirty world out there — it’s riddled with improper grammar, misspeaks and flat-out language abuse. And then, there’s those of us who have taken it upon ourselves (to the extreme annoyance of the rest of the world) to clean it up. We whip out our dictionaries and AP Style Guides from atop our imagined high horses to sort out the mess.

I’m under no disillusions … I’m among the grammar geeks. And this is one logophile that’s seen a lot of language abuse this year. Here’s my personal list of 2009 gripes.

Literally

“That meeting literally took forever.”

Literally. As in, the opposite of figuratively. If that meeting really, actually took forever, you could not be talking to someone about it in the past tense. You would still be desperately watching the clock slowly tick away in the conference room; and would remain there until the apocalypse.

The word “literally” is not to be used to add emphasis to what you are saying. (There are many other colorful and awesome words that can be used for this purpose. If you’re interested in them, I recommend a thesaurus.) “Literally” is only appropriate for situations that actually happened. It was not literally raining cats and dogs last night. However, I was literally soaked from head to toe after taking the trash out in the storm.

Ironic

“It’s like rain on your wedding day … Isn’t it ironic?”

It’s okay, Alanis Morissette was fuzzy on this one, too. At least you didn’t immortalize it one of your best-known pop songs.

My favorite word guys, the good fellows at Merriam Webster, defines irony as “incongruity between the actual result of a sequence of events and the normal or expected result; an event or result marked by such incongruity.”

Irony requires something beyond just a bad situation. It’s not ironic that I lost my keys and have to sit in the freezing cold until my husband comes home from work. What makes it ironic is that what caused me to forget them is that I put them right in front of me on my desk where I could easily see them because I was worried about forgetting them all day.

I could care less

“I could care less if you smash the car’s windshield in with that sledgehammer … it’s my sister’s.”

If you truly could care less, that’s really quite good. That means you’ll probably take action to defend your sister’s car. How selfless of you.

But generally, people who say this mean that they do not care; they could not care less. So, here it is, straight and simple: say what you mean, not the opposite.

Could of

“I probably could of made it to the store before it closed if I’d gone straight from work, but I was too tired.”

A word to the wise: habitual sloppy pronunciation in everyday talk does not equal correct grammar.

The wince-worthy phrase “could of” (or “should of,” or “would of,”) comes from the lazy pronunciation of “could’ve,” the contraction of “could have,” combined with the thoughtless writing of phrases exactly how they sound instead of how they make sense. The preposition “of” has no business being next “could” in any grammatically correct sentence. Go ahead. Try.

Quotation marks

“For sale ‘one day only!’”

Quotation marks are for designating something someone said. They are also appropriately used to designate a word or phrase being referred to when not used for its meaning (e.g. I hate the word “blunder,”). And they can designate the title of a song, story or episode in a series.

I often see them used to emphasize a word instead. So to the quote-happy of the world: Bold. Italicize. Underline. Box. Highlight. Write in a different color. Use asterisks if you must. Stop using quotation marks.

For more fun with quotation mark blunders, check out the “blog” of “unnecessary” quotation marks.

Exclamation points

“I can’t believe you’re moving!!! We’ll miss you so much!!!!!”

Your words should hold the meat of the expression you are trying to convey. Exclamation points, like all punctuation, should merely support it — punctuation is the balsa wood of language. Relying on exclamation points is like painting a picture with brighter colors instead of filling in the details.

I realize that (aside from using multiple exclamation points for a single sentence) this is a personal preference. I am a punctuation minimalist. But if you find that your sentences frequently require exclamation points in order to convey your message, take a hard look at the language you are using. Is it tired and common? Words are beautiful and full of life. Use them.

Nice

“I had such a nice time tonight.”

“Nice” is one of those words that gets used so much that it has diffused like a flat tire until it has become meaningless. A warm fire after being out in the cold is nice. A thoughtful letter from a special friend is nice. A major accomplishment at work is nice. But these experiences are completely different from each other.

The same can be said of “interesting,” a word I must admit to overusing myself. Let’s all find some new adjectives for 2010, okay?

Irregardless

“Irregardless of her mother’s warnings, Jenny was determined to prove that she could fly.”

News flash: “irregardless” is not a word. The word you are looking for is “regardless.” That’s right, you’ve been wasting away seconds, minutes, maybe even an hour or more of your life on extra unnecessary syllables. Just imagine all the extra time you’ll have now.

Less/fewer

“If I steal five of Justin’s pens, he will have five less than he did before.”

This is a serious grammatical black hole in this country.

These two words are misused not only in casual conversation but in articles, blogs, advertising and other serious professional work.

For once and for all, let’s set the record straight. If the item you are referring to can be counted as individual items (dollars, snowflakes, minions), the word you want is “fewer.” If it is an uncountable amount (money, snow, magnificence), use “less.”

I’m not the only one with a long list of gripes; if there’s one thing grammar sticklers love to do, it’s rant. So, if you’ve got a hankering for the English language, too, here’s where you can go for even more cathartic venting:

Hopefully, this list has done more than satisfy my need to rant; it would be kind of ironic if, in my effort to educate, I instead promoted ignorance by putting people off to grammar altogether.  But then again, I feel much better; so really, I literally couldn’t care less.

I suppose I could’ve just thrown out a “happy holidays!” and been done with it, saving myself time and giving you less grief about something small and, to most the world, petty. But regardless of what most people think, the rules of language is what keeps our language together so that we can reach out to each other and connect — and that is was the holiday spirit is all about, isn’t it?

Emily’s Top 10: Not-To-Do’s and Good-To-Do’s for Healthy Tweeting

Posted October 7, 2009, by Emily Wenstrom

Not-To-Do:

  1. Ask followers to retweet every post. Retweets are something you earn. If the other people reading said retweets wanted to be following you, they would be. This amounts to shameless pandering for follower boosts.
  2. Link in every post. You’ll burn out your readers and become ineffective.
  3. Only post about how many dust bunnies are under your couch or other menial life details. Think: what’s the value to my followers? If there is none, it doesn’t belong in a post, it belongs in your diary.
  4. Only post about business. One word: boooring.
  5. Post every few months. Twitter functions in the short-term. A three-month gap between tweets, and many of your followers will have already forgotten who you are.

Good-To-Do:

  1. Respond to others’ posts. In social media, the key word is “social.” Work it.
  2. Think headlines from your life … you’ve only got 140 characters, so give us the highlights, not the whole novel.
  3. Share your likes, your hates, your insights, your expertise. The world’s becoming more and more integrated, and along with it, people are integrating their personal and professional worlds. Mixing yours can help you connect better with your audience and increase your profile in your field.
  4. Retweet. Like citing sources in a paper, if someone tweets something worth repeated, give credit where it’s due. When it’s your turn, you’ll reap the rewards.
  5. Post frequently. Posting is your number one ticket to building a follower base. Organic growth is the best way to grow a steady, loyal audience.

There you have it, short and tweet. Twitter may be fresh and even completely foreign to you, but the best way to learn it is to jump right in. No rules are hard and fast: take notice of the practices of the Tweeple that you enjoy and hate the most; then internalize these practices to improve your own. And of course, if you need more guidance, just drop me a line.

“/?.- ,): It’s National Punctuation Day!

Posted September 24, 2009, by Emily Wenstrom

Punctuation HumorAs M3’s resident ink slinger, National Punctuation Day, September 24, is kind of a big deal for me. This is my stuff; this is me in my element.

I could spit off the entire AP Style Guide in honor of this great grammatical holiday, but I know I’m a nerd to the nth degree, so I’ll spare the rest of you and do that on my own time. Instead, I’ve picked one punctuation-specific issue I see confused again and again — the difference between the hyphen, the en dash and the em dash. These differently sized lines are easily confused, and most people don’t even know they have names.

Hyphens (-) are the smallest of these three punctuation marks. Hyphens are joiners, as the AP Style Guide puts it. They are used to connect two separate words to create a single idea. It need only be used when not joining the two words with a hyphen will create confusion or cause ambiguity.

Example: This restaurant makes the most delicious homemade-style biscuits.

En Dashes (–) are the length of an “n.” These are used to designate ranges of time or amounts, or to phrase it differently, between numbers.

Example: The Great Depression, 1929–1939, devastated the United States.

Mac keyboard shortcut: Option – Hyphen
PC keyboard shortcut: Alt + 0150

Em dashes (—) are the longest, about the length of an “m.” These can be used to designate parenthetical information within a sentence, to attribute a quote, or in datelines — as seen at the beginning of news articles and press releases.

Example: She always has cooking basics on hand — like flour, sugar and yeast — so she can whip up baked goods whenever the mood strikes her.

Mac keyboard shortcut: Option – Shift – Hyphen
PC keyboard shortcut: Alt + 0151

Now that we’ve brushed up on a little grammar, learn a little more about National Punctuation Day and see how you fare on this fun grammar quiz.