Fear no more!
I used to have the same fear – but that fear was totally eliminated when I finally realized I just need to tap into some of my Twitter tweets I might have posted within the past several months. What a great resource at your disposal, and it is ALL YOURS (copyright-free). Yes indeed, “repurposing content” is a wonderful way to go, because there is always room to expand on thoughts (that Twitter does not allow with their 140 character limitation).
The only requirement I suggest you maintain is to use the same “rule” for blogging that you should adhere to with your Twitter content – educate your readers with relevant content that they will benefit from. And I recommend to be aware of a few “Don’ts::
- Don’t sell your products/services with your blog (regardless if the medium is Facebook, Twitter, blogs – this a great way to be un-friended/un-followed)
- Don’t self-promote yourself with your blog (that’s flat-out “tacky”)
- Don’t bore people with your blog (in other words, try to “info-tain” them with your verbiage – educate and entertain at the same time)
- Don’t waste people’s time with your blog (make sure your content is relevant to your target audience)
So, for me personally, besides tweeting/blogging a lot about sports (as a longtime sports talk radio co-host), I also like to share my ideas from 30 years of experience as a professional communicator. Admittedly, there is typically a “sports-related analogy” I can’t resist with my tweets/blogs because I am so passionate about sports and I find it easy to get my point across. I share some motivational stuff … some common sense stuff …and some “stuff” just to get people thinking and reflecting.
For example, here are some tweets I made that are ideal, in my opinion, for expanding the topic into a relevant 400-500 word blog:
- I have never talked to a successful person who picked up the phone with a “defeated” tone to their voice.
- If you are feeling “hesitant” or unsure today, just do the “opposite” (like George Costanza of Seinfeld once did) – be confident and go make it happen.
- You can have all the skills and experience in the world, but it is only “your network” that is going to take you where you want to go.
- I disdain PR term “spin.” As a professional communicator, my priority is being transparent & deliver the message in a professional manner.
- Business is no different than coaching college basketball – no shame in plucking an idea from an opposing team and running with it.
- Tackle your workday today with an aggressive “take it to the rim” approach. Get things done every trip down the court.
- Thought for the day: Remember to have way more fear of regret than fear of failure.
- A good leader makes everybody following him feel 10 feet tall.
- Every business conversation, every personal conversation – no matter how seemingly irrelevant or annoying – always brings me value.
Please take my advice, and tap those tweets of yours for the ultimate resource for blogging topics. And for that matter, if you ever run out of thoughts to tweet about, go out to your blogs to access a ready-made 140 character tweet. It’s a classic example of “one hand feeds the other.”