The best way to spread your video work today is obviously to upload it to YouTube. But YouTube is much more diversified than it used to be and some people make a living off of creating video content on YouTube.
After it was purchased by Google in 2006, YouTube channels were added to the Google accounts that they were under. So, now companies can keep all of their Google accounts under one banner, making keeping track of things easier.
YouTube itself has become more of a social media platform where you can like things and follow certain channels. You can subscribe to a channel and their videos, likes, and comments will show up on your feed. But in order for them to see the things you do on their feed, they would need to subscribe back.
Google has even implemented a sort of ‘preview’ for the content on the channel. This means that the creator can put together a short video telling what they are all about, whether it is an account for someone’s business or their own personal show. This helps you to know what that account is about and catch some of the personality of the channel.
There are even spaces for images, such as an avatar or a cover, within channels. These are options that can make your channel look more professional and well thought out. It gives people a good impression of the channel.
YouTube has even made it easier to edit videos after they have been uploaded, reducing the need to delete a video if there are minor mistakes.
But these tools won’t make your videos look professional all on their own. There is a lot of work that goes into professional video work. So, I wouldn’t recommend using your phone to take videos and expect them to look great. Microphones on your phone are not great at capturing high quality video either and won’t cut out a lot of the background noise that you don’t want.
YouTube is a form of social media, but it is more focused on the video aspect of the account, so sharing your videos on other social media sites will bring people to your channel. Keeping content up-to-date and uploading new videos is the best way to add subscribers while also showing people searching your business online what you do by giving your business a face.
It’s not an absolute necessity to have a YouTube account, but I feel like it is something that is worthwhile to look into when promoting a business.