Cannes Stop, Won’t Stop

Posted September 4, 2014, by

This summer I was fortunate enough to attend the Cannes Lions Creative Festival for two days. No, that’s not the film festival (although that would have been amazing too.) Never heard of this one? Don’t worry, I hadn’t either before I attended.

The Cannes Lions Festival is a giant creative meeting of the minds where the best of the best in our industry get together and celebrate the past, present and future of advertising. Every year people come from all over the world for this weeklong event to network, view presentations, attend workshops and quite simply, to be impressed.

Celebrities, CEOs, small agencies and independent firms are all welcomed with open arms. That’s the great thing about Cannes; no matter who you are or where you are from, creativity doesn’t discriminate against you. Everyone is welcoming and inviting because they’re all here for the same reason; they want to be inspired. They want to see what other people are creating, thinking and doing.

In my two days at the festival, I sat in on a discussion with the Marketing Director of Flipboard on how mobile advertising is the next big thing; watched Joe Pytka, the director of Space Jam (among many other accolades) discuss his career and how certain brands have left their mark on advertising; had my senses overloaded with the Saatchi and Saatchi Directors Showcase, an hour long set of the year’s best ad campaigns; chatted personally with Anthony Burrill, the creator of this year’s Google Beach; and was completely blown away by Marc Pritchard (Global Brand Building Officer of Proctor and Gamble) and his presentation, “The Creative Brief”.

If I had to describe the Cannes Festival in one word, I would go with moving. And I mean that with every sense of the word. Everyone there is constantly going, looking for the next event or to meet someone. On the flip side, I also mean it inspirationally. I have never, ever in my life, been to something so incredibly awe-inspiring. When you’re surrounded by so many great minds, the room crackles with electricity. You get the sense that you’re surrounded by something that’s much bigger than yourself. Which, let’s be honest, you are. This festival is bigger and more amazing than anything you can possibly imagine.

The biggest thing that I took away from the festival was that advertising isn’t just about selling anymore. What we do every day is more than putting a price tag on something, it’s telling a story. It’s making a memorable experience for a consumer. It’s creating a feeling, a moment where our consumer is totally and completely in love with whatever we are selling. But most of all, it matters.

For more information on the Cannes Lions Festival, visit






M3 Group – Our Video Blogs

Posted July 1, 2014, by

These are videos produced by M3 Group! Contact Us today to find out how we can move your Brand Forward!

YMCA Video Blogs

See more YMCA Video’s produced by M3 Group by clicking here




MSUFCU Tech Spot


Lansing Chamber PAC Video


Soldans Pet Commercial


Legend Impact Partnership Video


Finally: Our very own produced video highlighting M3 Group’s Services

Diet Coke Pulls “You’re On” Campaign

Posted May 13, 2014, by

When it comes to an ad campaign, it’s good to be creative. But sometimes, that creativity can be taken a little out of context if you’re not careful. That’s exactly what happened with Coca-Cola’s campaign, “You’re On”.

Diet Coke is officially pulling their new ad campaign after running it for just three months in North America. It seems the message they were trying to send got slightly skewed. The original ad read: “You’re on. Diet Coke.” But wait a minute: doesn’t that sound a lot like “You’re on Coke”?


You have to give Diet Coke some credit, not all of the ads read that way. Their original TV commercial featured several occasions where a Diet Coke is needed to pull yourself together: first day of a new job, a toast at a wedding, an audition, and of course, Taylor Swift backstage before her concert begins.

Check out the original ad here:


The commercial reads great, but the rest of the ads…not so much. It’s hard to get that idea out of your head once you’ve heard it, and Diet Coke isn’t exactly excited to be associated with an illegal drug. It doesn’t help that there’s a parody of the original ad going around, with the new idea of “You’re on Coke” as the main focus.

So what does this tell the industry? It says that advertising isn’t a dictator in society anymore. Consumers don’t take your word for it off the bat; they’re more skeptical than ever, and are willing to punch any holes they see in your message the second they get the chance. So be warned: it takes a lot more than a cute message and a celebrity to win people over. Better luck next time, Diet Coke.

Productivity: Reality or Myth?

Posted May 7, 2014, by

Monday mornings are not something anybody looks forward to. It’s the start of a new week, and generally means that there’s five whole days before another glorious weekend. So how can anyone plan on getting anything done with that kind of attitude? Here’s a list of helpful hints to get you going for the week:





1. Eat a good breakfast. Our society tells us it’s all about “go, go, go”, but don’t forget to stock up before you race out the door. Eating breakfast gets your brain going in the morning, and is more likely to make you happier. Nobody wants a “hangry” person hanging around.

2. Make a to-do list. Go into work with an idea of what you want to get accomplished that day. Generally speaking, writing things down is more effective than just saying you plan on doing something. The written list is a constant reminder throughout the day, and will help keep you on track. You also get the satisfaction of crossing things off the list, which is always fun.

3. Get yourself comfortable. If you’re set on getting something done, set yourself up for success. Find your headphones, kick your heels off, or get a comfier chair; whatever you have to do to make yourself comfortable to sit and get things done for a few hours, do it.

4. Take a break. If you’ve been working hard all day, it’s more than acceptable to take a break every so often. Sitting in a desk for eight hours straight is not only impossible but also complete torture. Walk around the block, chat with a coworker for a few minutes, or catch-up on the latest tweets. Giving your brain a fun break for a few minutes does more good than harm.
5. Reward yourself. Being productive doesn’t mean you can’t enjoy your day as well. Did you finish an article? Edit a proposal? Finalize a logo? Good for you! Remind yourself that you’re working as hard as you can, and reward yourself. That can be going to happy hour after work, or stopping by your favorite ice cream place after work. Whatever your reward is, make it a good one. And remember, you earned it.

Going to work might not be your favorite thing to do, but it can be more enjoyable if you feel like you’ve accomplished something at the end of the day. This list isn’t foolproof, but it should help you cross some things off your to do list. And don’t forget – if you don’t finish it today, there’s always tomorrow.



Why is Twitter so Important for Business?

Posted April 22, 2014, by

If you haven’t already, you should probably set up a Twitter account for your company. It seems like everyone has the Twitter logo on their website and business cards. It’s one of the fastest ways to brand and connect. If you don’t have one, you are missing out on an opportunity. Here are some reasons why Twitter is so important for business:


This is the most important feature of Twitter. You can communicate and listen to what your consumer is saying about your company. You can see customer feedback and how often your account is trending. Another important feature of communication is that Twitter is VIRAL! Retweets and “favorite-ing” tweets can become an extreme advantage. If you get an array of consumers to retweet your posts your Twitter account will become very popular.

Marketing and Branding

You can share with your audience information about your company within your tweets. You can easily market what your company has to offer and link tweets to your website or Facebook account. Twitter is also convenient if you have important news to share right away.

It’s extremely easy to set up a Twitter account. Be sure your name is your company name, something a user can search easily. Have fun with your Twitter page with a profile picture and background images that represent your company. Remember to be careful when posting and triple check your post before you “tweet.”

Motivational Music

Posted April 16, 2014, by

Motivation can come in many different forms, but the best form of motivation is listening to music that you enjoy.  When it’s the middle of the workday, and you’re stuck in a rut, sometimes you need a pick-me-up. Motivational music is what helps me get through the workday. I find that it’s important to consume encouragement and inspiration while working on projects.

There are lots of different ways to listen to music during the workday. You can use these free methods of music: Spotify, Pandora, Google Music, Itunes, and so much more.

In order to keep myself focused on the task at hand, I listen to a variety of soundtracks which I highly recommend:

  • The Hobbit: The Desolation of Smaug Soundtrack – Has a very adventure feel
  • Metal Gear Rising: Revengence Soundtrack – Rocking and fast paced
  • Bioshock Soundtrack – Very old timey and under the sea horror
  • Django Unchained Soundtrack – Loved this soundtrack since the movie was released
  • Plastic Beach by Gorillaz – Weird rap/electronic
  • Demon Days by Gorillaz – More Gorillaz goodness
  • No More Kings by No More Kings – Has more of an 80s feel to it, very feel good
  • Queen’s Greatest Hits 1 & 2 – Always a good choice no matter the day
  • Random Access Memories by Daft Punk – Electronic music to keep you moving
  • Nightmare by Avenged Sevenfold – Heavy metal, to keep on rocking
  • Starbomb by Starbomb – Rap/comedy album about video games

We’d like to know what you listen to throughout your workday! Be sure to Tweet @m3_group or comment on our Facebook page!

Resumes: Go Big or Go Home

Posted April 9, 2014, by

When you’re job hunting, everyone goes on and on about how important your resume is. After all, it’s supposed to be a snapshot of you on a piece of paper. But how do you make it memorable? Here are a few tips to help set you apart from the rest.

  1. There is no perfect template. When you’re building your resume, remember; there is no winning formula that will secure you a job. Tailor your resume to whatever job you’re applying to. You don’t have to include an objective, then list your skill sets, then list your education experience, blah blah blah. Don’t be afraid to minimize and include just what’s important, not what’s boring and to be expected.
  2. Don’t be afraid of a little color. Resumes don’t necessarily have to be black and white. Go ahead and use an easy-to-read color, like a dark purple or green. If you’re feeling daring, you can even print it on colored paper, Elle Woods style (remember her pink and scented resume? Now that’s memorable.)
  3. Proof read. This is the real world – spelling counts. This is sort of a given, but it is one of the most important things to remember. Proof read your resume, then do it again, and then have someone else read through it as well. Nothing is worse than reading someone’s resume and noticing that they didn’t check grammar and spelling.
  4. Pictures are still more interesting than words, even to adults. There’s always the option to put a picture or graphic on your resume to liven things up a bit. This is a great technique that can definitely help you stand out from the crowd. But be warned; make sure your picture is appropriate and relevant. Take care in choosing an image that has meaning and will send the right message to your potential future employer.

Your resume is usually the first impression most employers will get from you, so make it a good one. These tips aren’t guarantees, but they will definitely set you in the right direction on the job search.

Tips for Building a Solid Client Relationship

Posted April 3, 2014, by

One of the most important things to do in a relationship is make the other person feel special. The relationship between you and your clients share this, and many other aspects, in common.

Think about the best relationship you’ve ever been in. Or better yet, think about all the best things from a few relationships. What made you feel loved? How did you make your partner feel special? Many times, we can apply these actions somehow to our work with clients.

First, just like the dating process, get to know your client. Knowing their preferences, weaknesses, strengths and business will help you win their hearts. Have an extremely busy and scattered client? Try to be extra-organized for them. Bring extra copies of materials to meetings in case they forget them and get to the point if they’ve got a hectic day. Make your meeting the easiest part of their day. Think about this like having dinner ready for your sweetie when he or she gets home from a long day.

Once you know some weaknesses of your “other half,” try to fill that void. Be the puzzle piece that fits perfectly into their world. Perhaps you have a client that is bad with emails. Instead of sending three follow up urgent emails, give them a call. If you’re really looking to score some brownie points, dropping gifts with hard copies by their office can be great reminders to follow up on matters.

As your relationship progresses, keep the long-term goals in mind. Hopefully you have established what you plan to get out of the relationship and some tangible ways to measure the progress toward that goal. If you’re not moving forward, you’re falling behind. They aren’t just paying you to help your bottom line; they’re expecting to achieve their dreams with you. Never let your client feel like you’ve lost sight of your role in their life. After all, you’re their knight in shining armor.


How to Create Your Own Personal Brand

Posted April 1, 2014, by

A great way to make a lasting impression on a future employer is to have a strong personal brand. It may not seem important when it comes to building your resume, but don’t you want to leave a little tid-bit behind that makes you stick out of the crowd? You can add color and dimension to your resume, or possibly an interesting font that represents your characteristics. These are concepts that stand out when it comes to the hiring process. Don’t know where to begin? Here are some tips to get you started.

1.)   Think about what colors represent you. What’s your favorite color? Looking for more of a professional feel? (if you’re not in the creative field) – then stick with black and grey tones or use minimal color.

2.)   Find your favorite font. There are millions of fonts out there! Find a font that you think represents you. Just use this particular font for your name and possibly the header of your resume. Be sure that the font is free. You can find free fonts on the web including these websites:

3.)   Pick out a background, header or border for your brand. You could do something as simple as a border, or you can create something interesting like a chevron header. Be sure to play with all of these options so you can find what suits you best.

4.)   Make your own logo. This definitely is optional, but this is something that will for sure make you stand out. Your own logo could be your signature, your initials or your silhouette. You can make it anything you want, as long as it’s something that simply represents you. Be sure that your logo is made small enough to put on your brand materials.

5.)   Repeat your brand as much as you can. Impressions are another way to make you stand out. The more someone sees your brand the more they’ll think of you. This means you can replicate your brand by producing thank you cards and business cards. Create your own website using your theme, as well as putting it on Facebook and Twitter as your cover image and background image. This will show that you have consistency and professionalism.

6.)   Add your social media logos to your branding materials. If your social media profiles suite your career, there’s nothing wrong with extra networking. Place a small LinkedIn or Twitter logo on your resume and your business card for a little extra touch to your brand.

Depending on what you are applying for and where, be sure to alter and change your branding materials according to the company. If you feel that social media logos and different colors are not appropriate according to the company you’ve researched, simply remove those details.


Happy branding!



Reaching Consumers Through the Clutter

Posted March 25, 2014, by

As consumers, we are constantly processing ads. TV, radio, billboards, grocery stores, store window signs and even sidewalks all have things for us to look at. We’re surrounded by advertising all of the time, no matter where we go. So, from a marketing standpoint, how do you get through? How do you reach that consumer that’s already seen 75 ads today and it’s only 3 p.m.?

The trick is to find what works for your specific product and match it with your consumers. If you’re trying to reach a certain demographic, there has to be a reason for that, right? Take Old Spice for example. They’re targeting young adult males with their new campaign featuring moms crying over their boys growing up. They’ve created the perfect moment for their consumers: Old Spice creates a “manly man,” which gets them girls and makes them appear grown up in their mother’s eyes. And you want to know what? Not only are they reaching their target audience with this idea, they’re also reaching their families. How much do you want to bet the next time Johnny’s mom goes to the store and she asks him if he needs anything, the conversation goes something like this: “Do you need any bathroom stuff? Oh, how about some cologne or body wash? I always see those Old Spice commercials, they’re so wacky. Do you use Old Spice?” It’s the idea that she would even suggest Old Spice as a brand that gives you a reference for just how successful that ad campaign has been. It’s clear that Old Spice has found their connection to their consumers.

Here’s the video for the Old Spice “Moms Song” ad:

This ad pretty much sums up what today’s advertising is all about. It can’t just be about informing consumers about how great your product is anymore. You have to grab their attention in a way that’s memorable and makes a real connection. And because we’ve become so desensitized to ads, our expectations are higher. As a company, you better come with your A Game because as consumers, we expect nothing less.