Hit the Subscribe Button

Posted October 23, 2014, by

The best way to spread your video work today is obviously to upload it to YouTube. But YouTube is much more diversified than it used to be and some people make a living off of creating video content on YouTube.

After it was purchased by Google in 2006, YouTube channels were added to the Google accounts that they were under. So, now companies can keep all of their Google accounts under one banner, making keeping track of things easier.

YouTube itself has become more of a social media platform where you can like things and follow certain channels. You can subscribe to a channel and their videos, likes, and comments will show up on your feed. But in order for them to see the things you do on their feed, they would need to subscribe back.

Google has even implemented a sort of ‘preview’ for the content on the channel. This means that the creator can put together a short video telling what they are all about, whether it is an account for someone’s business or their own personal show. This helps you to know what that account is about and catch some of the personality of the channel.

There are even spaces for images, such as an avatar or a cover, within channels. These are options that can make your channel look more professional and well thought out. It gives people a good impression of the channel.

YouTube has even made it easier to edit videos after they have been uploaded, reducing the need to delete a video if there are minor mistakes.

But these tools won’t make your videos look professional all on their own. There is a lot of work that goes into professional video work. So, I wouldn’t recommend using your phone to take videos and expect them to look great. Microphones on your phone are not great at capturing high quality video either and won’t cut out a lot of the background noise that you don’t want.

YouTube is a form of social media, but it is more focused on the video aspect of the account, so sharing your videos on other social media sites will bring people to your channel. Keeping content up-to-date and uploading new videos is the best way to add subscribers while also showing people searching your business online what you do by giving your business a face.

It’s not an absolute necessity to have a YouTube account, but I feel like it is something that is worthwhile to look into when promoting a business.

“I wouldn’t trade her for gold”: A Review of “Once”

Posted October 16, 2014, by

This past week I happened upon two tickets to see the Tony-Award winning show Once at the Wharton Center. The last time I went to a theater to see a live show was with my dad to see “Peter Pan” and I was about eight years old. Needless to say, it had been awhile.

I didn’t know much about Once before I arrived. What I knew was that it was a romance story, supposedly with a few nontraditional twists and what was reportedly an incredible soundtrack. What I didn’t know was how much of an emotional, heartbreaking performance it would turn out to be.

Upon arriving at the theater, I was surprised to see audience members up on stage with the cast and crew (even if I don’t attend the theater often I at least know that’s not exactly a norm.) About 15 minutes before the show started, the cast came together and started singing Irish folk songs, warming up and clearly enjoying themselves. They let the audience members stay on stage as part of the experience and even took requests, making jokes and engaging onlookers the entire time.

I sat in my seat, waiting for the curtain call to signify the start of the show. But none came. Instead, audience members slowly made their way back to their seats as the lights dimmed and suddenly, the show began.

During the show, I laughed, cringed and had tears in my eyes as the story of a simple guy and girl was told with beautiful music. With witty dialogue, physical humor and just the right amount of profanity, Once grabbed me by the hand and took me on a wonderful journey I won’t soon forget.

The story involves an Irish street performer (or “busker”) who’s ready to give up on his music. Just when he’s ready to quit for good, he meets a girl who becomes instantly drawn to his songs, insisting that he stick with his dream. She convinces him that his true destiny lies within his music and (with a little determination and a lot of stubbornness), persuades him to continue with his dream.

Over the next seven days, the two become fast friends and begin to realize that their feelings for each other go beyond the music they’re creating. But things aren’t so simple; with a past flame holding him back and a current one keeping her occupied, their love story is one that is genuine yet complicated.

Throughout the show, the entire cast is present on stage, supporting the story with the wonderful sounds of violin, guitar, accordion and more. The music is hauntingly beautiful, gentle enough to remind you that it is indeed a love story, yet sad enough to warn you that the ending will most likely not be a happy one. Even though you can sense things aren’t going to end the way you want them to, you can’t help but cheer for the unlikely couple until the very end.

This morning as I was driving to work at M3 I was listening to an interview on 97.5 FM with Donna Garner, who plays Baruška, the mother of “Girl” (the female lead). She was discussing the show and said something that I found to be incredibly accurate:

“This is a show that will make you laugh your head off and then, in the same moment, make you cry your eyes out.”

I couldn’t agree more.

Once will be at the Wharton Center through this Sunday, October 19. For more information and to purchase tickets, visit http://www.whartoncenter.com.

Smile! You’re on Social Media

Posted October 6, 2014, by

With the explosion of social media over the past ten years, you can expect one thing: People are always looking for something new to share. With smart phones, tablets, laptops and even that crazy Google Glass thing, they have the ability to share whatever they choose with the whole world. Immediately.

In some cases, this can be a great thing. For example, Fashion Week’s in New York, London, Paris and Milan are now live-tweeted and Instagrammed by attendees, giving fashion addicts everywhere the chance to be a part of the experience. Political protests in Hong Kong are getting international coverage via Twitter, among other networks, bringing attention to a matter that even ten years ago would not have gained the following it has now. To state the obvious, social media has become a game changer. And it’s not going away.

Because a new topic can become a trend in a matter of minutes, this tells us as advertisers one thing: tread carefully. One slip and all of your mistakes, either personal or professional, can be splashed across every newsfeed around the country, or worse yet, the world.

Take Ryan Case for example, an Editor on ABC’s hit series Modern Family. Case experienced one of the worst flights of her life last week with an extremely unruly passenger. To document the event, she live-tweeted the entire thing. Her tweets are hysterical, ranging from incredulous to appall in a matter of minutes. It’s a hilarious encounter to read about and has been trending all over social media for days now (read Cases’s full description via Mashable.com here).

 

 

 

 

 

 

However, there’s a message to be taken from this encounter that applies to all of us: Keep in mind that just about everyone in the business world (and millions of consumers) have access to the internet and are connected to social media in some way. They’re poised, just waiting to share something new. Every single day. So be mindful the next time you think, “Oh, no one will notice. No one saw that.”

Believe us. They saw it. And now so will their friends, their mother, their boss and their lab partner from sophomore year of their undergrad. It’s 2014, people; the Internet is the number one reason things don’t ‘go away’ anymore. Let’s just hope Ryan Case isn’t there to live-tweet it when, and if, you have your own embarrassing moment.

Cannes Stop, Won’t Stop

Posted September 4, 2014, by

This summer I was fortunate enough to attend the Cannes Lions Creative Festival for two days. No, that’s not the film festival (although that would have been amazing too.) Never heard of this one? Don’t worry, I hadn’t either before I attended.

The Cannes Lions Festival is a giant creative meeting of the minds where the best of the best in our industry get together and celebrate the past, present and future of advertising. Every year people come from all over the world for this weeklong event to network, view presentations, attend workshops and quite simply, to be impressed.

Celebrities, CEOs, small agencies and independent firms are all welcomed with open arms. That’s the great thing about Cannes; no matter who you are or where you are from, creativity doesn’t discriminate against you. Everyone is welcoming and inviting because they’re all here for the same reason; they want to be inspired. They want to see what other people are creating, thinking and doing.

In my two days at the festival, I sat in on a discussion with the Marketing Director of Flipboard on how mobile advertising is the next big thing; watched Joe Pytka, the director of Space Jam (among many other accolades) discuss his career and how certain brands have left their mark on advertising; had my senses overloaded with the Saatchi and Saatchi Directors Showcase, an hour long set of the year’s best ad campaigns; chatted personally with Anthony Burrill, the creator of this year’s Google Beach; and was completely blown away by Marc Pritchard (Global Brand Building Officer of Proctor and Gamble) and his presentation, “The Creative Brief”.

If I had to describe the Cannes Festival in one word, I would go with moving. And I mean that with every sense of the word. Everyone there is constantly going, looking for the next event or to meet someone. On the flip side, I also mean it inspirationally. I have never, ever in my life, been to something so incredibly awe-inspiring. When you’re surrounded by so many great minds, the room crackles with electricity. You get the sense that you’re surrounded by something that’s much bigger than yourself. Which, let’s be honest, you are. This festival is bigger and more amazing than anything you can possibly imagine.

The biggest thing that I took away from the festival was that advertising isn’t just about selling anymore. What we do every day is more than putting a price tag on something, it’s telling a story. It’s making a memorable experience for a consumer. It’s creating a feeling, a moment where our consumer is totally and completely in love with whatever we are selling. But most of all, it matters.

For more information on the Cannes Lions Festival, visit http://www.canneslions.com/home/

 

 

 

 

 

M3 Group – Our Video Blogs

Posted July 1, 2014, by

These are videos produced by M3 Group! Contact Us today to find out how we can move your Brand Forward!

YMCA Video Blogs

See more YMCA Video’s produced by M3 Group by clicking here

 

CBRE EAST END (Midland)

 

MSUFCU Tech Spot

 

Lansing Chamber PAC Video


 

Soldans Pet Commercial


 

Legend Impact Partnership Video


 

Finally: Our very own produced video highlighting M3 Group’s Services

Diet Coke Pulls “You’re On” Campaign

Posted May 13, 2014, by

When it comes to an ad campaign, it’s good to be creative. But sometimes, that creativity can be taken a little out of context if you’re not careful. That’s exactly what happened with Coca-Cola’s campaign, “You’re On”.

Diet Coke is officially pulling their new ad campaign after running it for just three months in North America. It seems the message they were trying to send got slightly skewed. The original ad read: “You’re on. Diet Coke.” But wait a minute: doesn’t that sound a lot like “You’re on Coke”?

Oops.

You have to give Diet Coke some credit, not all of the ads read that way. Their original TV commercial featured several occasions where a Diet Coke is needed to pull yourself together: first day of a new job, a toast at a wedding, an audition, and of course, Taylor Swift backstage before her concert begins.

Check out the original ad here:

 

The commercial reads great, but the rest of the ads…not so much. It’s hard to get that idea out of your head once you’ve heard it, and Diet Coke isn’t exactly excited to be associated with an illegal drug. It doesn’t help that there’s a parody of the original ad going around, with the new idea of “You’re on Coke” as the main focus.

So what does this tell the industry? It says that advertising isn’t a dictator in society anymore. Consumers don’t take your word for it off the bat; they’re more skeptical than ever, and are willing to punch any holes they see in your message the second they get the chance. So be warned: it takes a lot more than a cute message and a celebrity to win people over. Better luck next time, Diet Coke.

Productivity: Reality or Myth?

Posted May 7, 2014, by

Monday mornings are not something anybody looks forward to. It’s the start of a new week, and generally means that there’s five whole days before another glorious weekend. So how can anyone plan on getting anything done with that kind of attitude? Here’s a list of helpful hints to get you going for the week:

 

 

 

 

1. Eat a good breakfast. Our society tells us it’s all about “go, go, go”, but don’t forget to stock up before you race out the door. Eating breakfast gets your brain going in the morning, and is more likely to make you happier. Nobody wants a “hangry” person hanging around.

2. Make a to-do list. Go into work with an idea of what you want to get accomplished that day. Generally speaking, writing things down is more effective than just saying you plan on doing something. The written list is a constant reminder throughout the day, and will help keep you on track. You also get the satisfaction of crossing things off the list, which is always fun.

3. Get yourself comfortable. If you’re set on getting something done, set yourself up for success. Find your headphones, kick your heels off, or get a comfier chair; whatever you have to do to make yourself comfortable to sit and get things done for a few hours, do it.

4. Take a break. If you’ve been working hard all day, it’s more than acceptable to take a break every so often. Sitting in a desk for eight hours straight is not only impossible but also complete torture. Walk around the block, chat with a coworker for a few minutes, or catch-up on the latest tweets. Giving your brain a fun break for a few minutes does more good than harm.
5. Reward yourself. Being productive doesn’t mean you can’t enjoy your day as well. Did you finish an article? Edit a proposal? Finalize a logo? Good for you! Remind yourself that you’re working as hard as you can, and reward yourself. That can be going to happy hour after work, or stopping by your favorite ice cream place after work. Whatever your reward is, make it a good one. And remember, you earned it.

Going to work might not be your favorite thing to do, but it can be more enjoyable if you feel like you’ve accomplished something at the end of the day. This list isn’t foolproof, but it should help you cross some things off your to do list. And don’t forget – if you don’t finish it today, there’s always tomorrow.

 

 

Why is Twitter so Important for Business?

Posted April 22, 2014, by

If you haven’t already, you should probably set up a Twitter account for your company. It seems like everyone has the Twitter logo on their website and business cards. It’s one of the fastest ways to brand and connect. If you don’t have one, you are missing out on an opportunity. Here are some reasons why Twitter is so important for business:

Communication

This is the most important feature of Twitter. You can communicate and listen to what your consumer is saying about your company. You can see customer feedback and how often your account is trending. Another important feature of communication is that Twitter is VIRAL! Retweets and “favorite-ing” tweets can become an extreme advantage. If you get an array of consumers to retweet your posts your Twitter account will become very popular.

Marketing and Branding

You can share with your audience information about your company within your tweets. You can easily market what your company has to offer and link tweets to your website or Facebook account. Twitter is also convenient if you have important news to share right away.

It’s extremely easy to set up a Twitter account. Be sure your name is your company name, something a user can search easily. Have fun with your Twitter page with a profile picture and background images that represent your company. Remember to be careful when posting and triple check your post before you “tweet.”

Motivational Music

Posted April 16, 2014, by

Motivation can come in many different forms, but the best form of motivation is listening to music that you enjoy.  When it’s the middle of the workday, and you’re stuck in a rut, sometimes you need a pick-me-up. Motivational music is what helps me get through the workday. I find that it’s important to consume encouragement and inspiration while working on projects.

There are lots of different ways to listen to music during the workday. You can use these free methods of music: Spotify, Pandora, Google Music, Itunes, and so much more.

In order to keep myself focused on the task at hand, I listen to a variety of soundtracks which I highly recommend:

  • The Hobbit: The Desolation of Smaug Soundtrack – Has a very adventure feel
  • Metal Gear Rising: Revengence Soundtrack – Rocking and fast paced
  • Bioshock Soundtrack – Very old timey and under the sea horror
  • Django Unchained Soundtrack – Loved this soundtrack since the movie was released
  • Plastic Beach by Gorillaz – Weird rap/electronic
  • Demon Days by Gorillaz – More Gorillaz goodness
  • No More Kings by No More Kings – Has more of an 80s feel to it, very feel good
  • Queen’s Greatest Hits 1 & 2 – Always a good choice no matter the day
  • Random Access Memories by Daft Punk – Electronic music to keep you moving
  • Nightmare by Avenged Sevenfold – Heavy metal, to keep on rocking
  • Starbomb by Starbomb – Rap/comedy album about video games

We’d like to know what you listen to throughout your workday! Be sure to Tweet @m3_group or comment on our Facebook page!

Resumes: Go Big or Go Home

Posted April 9, 2014, by

When you’re job hunting, everyone goes on and on about how important your resume is. After all, it’s supposed to be a snapshot of you on a piece of paper. But how do you make it memorable? Here are a few tips to help set you apart from the rest.

  1. There is no perfect template. When you’re building your resume, remember; there is no winning formula that will secure you a job. Tailor your resume to whatever job you’re applying to. You don’t have to include an objective, then list your skill sets, then list your education experience, blah blah blah. Don’t be afraid to minimize and include just what’s important, not what’s boring and to be expected.
  2. Don’t be afraid of a little color. Resumes don’t necessarily have to be black and white. Go ahead and use an easy-to-read color, like a dark purple or green. If you’re feeling daring, you can even print it on colored paper, Elle Woods style (remember her pink and scented resume? Now that’s memorable.)
  3. Proof read. This is the real world – spelling counts. This is sort of a given, but it is one of the most important things to remember. Proof read your resume, then do it again, and then have someone else read through it as well. Nothing is worse than reading someone’s resume and noticing that they didn’t check grammar and spelling.
  4. Pictures are still more interesting than words, even to adults. There’s always the option to put a picture or graphic on your resume to liven things up a bit. This is a great technique that can definitely help you stand out from the crowd. But be warned; make sure your picture is appropriate and relevant. Take care in choosing an image that has meaning and will send the right message to your potential future employer.

Your resume is usually the first impression most employers will get from you, so make it a good one. These tips aren’t guarantees, but they will definitely set you in the right direction on the job search.