Bill Rabe and the Unicorn Hunters

Posted March 10, 2010, by Justin Sailor

Unicorn Hunters

In 1971, Bill Rabe was hired by Lake Superior State University as their new director of public relations.  Shortly after, along with some English professors, he started the Unicorn Hunters, a small group dedicated to executing unique PR efforts.  Bill has become a PR legend.  His quirky PR stunts at LSSU have lasted four decades and have been going strong for 20+ years since Bill retired along with the Unicorn Hunters.

When Bill was hired, LSSU had just split off from Michigan Technological University and become its own college.  Bill’s job was to create significant PR efforts for the new university to brand itself.

The Unicorn Hunters got to work on their PR efforts.  Some of their PR efforts included:

  • The annual List of Words Banished from the Queen’s English for Mis-Use, Over-use and General Uselessness
  • Burning a snowman on the first day of spring
  • World Sauntering Day
  • International Stone-Skipping Tournament, held annually on Mackinac Island
  • Unicorn Questing Season

Unicorn hunting

And yes, there are actually unicorn hunters.  In one epic example Bill was able to get a TV crew from ABC News to film students on campus and their quest to find a unicorn.  There are many regulations to unicorn hunting.  For starters, you’ll need a unicorn hunting license which can be downloaded online.  Some of the other regulations include:

  • The only recognized legal unicorn bait is a virgin
  • Areas open to hunting are Earth, the moon (unexplored areas only) and the Milky Way (SE Rim is closed odd years)
  • Some recommended tools include: a bottle of hoof and horn polish, a pair of hoof trimmers and a small flask of cognac
  • Questing hours are also limited: unicorns may be taken during daylight and dark, except for those hours when the Tooth Fairy is about. She was once frightened by a grumpy unicorn, and in deference to her attitude, they make the exception

Snowman burning

On March 19, LSSU will celebrate the 40th annual Snowman Burning Day as they mark the end of winter and beginning of spring.  Starting in 1971, this was one of the Unicorn Hunters’ first established PR tactics.

“Some people hold that smoke rising from the fire is supposed to ward off blizzards and usher in spring-like weather. The Unicorn Hunters capitalized on this theory during the second or third year of the event. At that time, after the snowman was burned, a blizzard passed through the eastern Upper Peninsula and northern Lower Peninsula but missed Sault Ste. Marie.” — LSSU Web site

The snowman burning is traditionally accompanied by poetry readings.  Along with other Unicorn Hunters events, local and national news pick up this story on a yearly basis.

Banished Words List

Perhaps Bill’s most well known PR effort, the Banished Words List, has existed since 1976.  Each year, the list is released on New Year’s Day.  Every year since, LSSU’s phones start to ring on the first of the year.  Dozens of news articles are posted year to year, radio and TV interviews are conducted and the University is represented across the world.  All from creating a fictitious list of banished words.

The words are typically inspired from trends and events taking place that year.  For example some of the words on the 2010 list include:  czar, tweet, sexting, bromance, and chillaxin’ (I am guilty of using this one frequently).

One word you should be sure not to use is “basically”.  This word has made it on the Banished Word List in three different years: 1984, 1986 and 1993. Banished words can be submitted by anyone through the LSSU Web site.

Crazy ideas are welcomed

Bill created a number of traditions that are going still strong today. These traditions, resulting in 40 years of news coverage, started from a few crazy ideas.  Often times the wackiest ideas are overlooked and LSSU was wise to allow Bill Rabe and the Unicorn Hunters to run with theirs.

I challenge you to think about how you can create a brand new PR effort from scratch and build it into a tradition.  Do something that nobody else is doing.

Grammar’s Top 5 on Twitter

Posted March 4, 2010, by Emily Wenstrom

Happy National Grammar Day!


March 4 is National Grammar Day, so use your prepositions proudly and let the adverbs fly. There’s only so many times I can say I love grammar, so this time I’m going to let some others say it for me. These are my five favorite Tweeps for the next time you’re looking to have some good, clean grammar fun.

@APStylebook—Craving a tidbit of grammar wisdom? This classic go-to guide has a rule for every comma, period and semicolon.

@GrammarGirl—Check out Grammar Girl’s blog for more grammar fun and even t-shirts (To infinitives and beyond!).

@Copyblogger—Though it focuses primarily on blogging and marketing writing, this is a great resource for any writer who wants to push themselves further.

@GrammarMonster—I need to LOOSE/LOSE weight. Which is right? Check in with the Grammar Monster to find out. This linguistically minded ghoul is chock-full of factoids about our lovely language.

@FakeAPStylebook—Their guidelines may be jocular and snarky, but some of them are so true I wish I could really enforce them.

Bonus: Honor this great day by viewing a longstanding grammar tradition, the Conjunction Junction.

Entrepreneurship: Making the Leap

Posted February 24, 2010, by Tiffany Dowling

I never wanted to be an entrepreneur.  If fact, I resisted the idea for some time. I’ll admit I was in a transition and open to new opportunities. Who isn’t, after all? I was just not open to that one. Running a business seemed really complicated. There’s the client acquisition, the process development, the accounting, the billing and the list goes on.

It’s National Entrepreneurship Week!

On February 20 – 27, 2010, the Consortium for Entrepreneurship Education will sponsor the 4th annual National Entrepreneurship Week. In 2006 the US Congress established the need for celebration of National Entrepreneurship Week as a celebration of American entrepreneurs and the lifelong learning educational opportunities that prepare the NEW business leaders of the future. www.nationaleweek.org

However, for several weeks there were signs that kept presenting themselves, and if you believe that things happen for a reason, then you have to eventually stop and look at where life is pointing you.

I was lucky. Life knew better than I did that running a business would be a good thing for me. And, I definitely have the skill set that help an entrepreneur succeed. I am passionate, willing to work as long and hard as it takes to make things happen and, above all, I’m a risk taker.

I’m always open to trying new things and I never get worked up at the thought of failing. It is a great way to learn. I also like having the flexibility to dream. There are so many ideas that I have. It never stops. I wake up in the middle of the night and process the next thought. Not everything works out, but it is fun to know that I can process an idea, do the research and make a decision to move forward — or not.

There are days that I want to walk away from the pressure, responsibility and heartache. But, more than anything, I wake up and can’t wait to get after it. I arrive at work and the day flies by.  I love every minute of it.  I love the idea generation, the team that I work with and what we do to make businesses grow. It makes me happy.

There are two types of entrepreneurs: those who are driven by the type of work they do and those who just like to lead and it doesn’t matter what the business is. I’m a passion-driven entrepreneur. I don’t think I could run any business that I wasn’t personally connected to. If you’re interested in being an entrepreneur, I highly recommend it. It won’t be easy. In fact, it will be the toughest thing you’ve ever done.

Assess your skill set, do the research, decide to take the risk and go for it. Even if it doesn’t work out, it will be worth it.

Here’s a list of resources for entrepreneurs in Lansing:
Great Lakes Entrepreneur’s Quest
Center for New Enterprise Opportunity
Entrepreneur Institute of Mid-Michigan
East Lansing Technology Innovation Center
Lansing Economic Area Partnership
Next Bright Idea

Derek Sivers: weird, or just different?

Posted February 17, 2010, by Kelly Mazurkiewicz

How many times have you gotten bogged down to thinking that there is only one way to do something? How many times do you use the same object over and over again not even realizing it could be used for something else?  How many times have you overlooked another person’s point of view without even giving it much thought?  How many times have you become so deeply enveloped in a theory or a way of doing something that you just simply can’t see the other side?

Throughout the years the world has become very black and white and people have become accustomed to just accepting what is around them.  Assumptions are made all too often, and we live in a world based on habit.

Here, in his TED talk, Derek Sivers points out cultural differences from around the world.

This two-minute talk opened my eyes to many different things. Don’t just limit yourself to thinking about cultural differences.  It can be related to anything: how important it is to keep an open mind, to look at the world from different angles.

It makes me think back to when I was a kid.  I loved Where’s Waldo, I Spy, and those search and find puzzles. Anything that had me looking for something small and unique in a huge picture full of different things would have me quiet for hours. (Well, maybe not hours, but long enough to keep me out of the way.) Whenever I was doing one of these kinds of puzzles and I couldn’t find what I was looking for I would always, always, flip the book upside down.  Sure enough, after a few minutes or so, Waldo would be looking me square in the eyes.

Who would have thought something so simple like turning a picture upside down would be so successful?  I wasn’t worried about looking funny, or doing it wrong, I just wanted to find Waldo.  And I did.

Looking at things from a different angle can lead to a whole new world of opportunities.  In fact, the other day I learned that Charles Darwin, the man who came up with the theory of Evolution, was actually a geologist.  That’s right, a guy who studied rocks for a living, was able to come up with what today is known as Darwinism.  We can’t be afraid to be wrong.  If we are we, won’t ever come up with anything original.

First, is worst.

Posted January 25, 2010, by Julie Becker

clients-from-hellA group of team members at M3 have recently become something just shy of obsessed with the Web site Clients From Hell. The site is tragic, hilarious, painstakingly true and reflects the plight of designers and Web developers the world over.

There wasn’t a single post I couldn’t sympathize with. Well, that was until last Friday when this “client from hell” was posted:

“Hate it. Try again.”

At first read, yes, this is never something an agency likes to hear. But anyone on the inside will tell you, agencies that produce award-winning design pay creative directors to replay this prerecorded phrase to lowly design monkeys over and over. The best design and art instructors I ever had would tell me this time and again, pushing me to move past my first, second, third idea.

Great designers know the first idea/concept/design is never the best. (Sometimes the 27th isn’t even that great.) To express this point further, please enjoy a short list of other things that aren’t so great the first time, but get better as you push yourself to move past the bad parts:

  1. First day on the job
  2. First French kiss
  3. Trying wine/beer/alcohol
  4. First time you get behind the wheel (some never really get better)
  5. First day of school/class
  6. Preparing a new recipe (some of these never really get better, either)
  7. Anything athletic
  8. Wearing a new pair of heels
  9. Dancing
  10. Public speaking
  11. Riding the CATA, figuring out public transportation in general
  12. Playing a video or arcade game, (specifically DDR, for Justin)
  13. Anything to do with hand-eye coordination
  14. Learning to read
  15. What to tweet when you first set up your account
  16. Becoming bilingual
  17. Pulling off a good prank
  18. Making coffee
  19. Remembering to feed your pet, (specifically Emily and her cat)
  20. Grand theft auto

(You really only get one chance at the last one; if you’re not good enough to pull it off you don’t stand much of a chance to try it a second time.)

Essentially, everything we attempt to do in life gets better as we invest ourselves into that particular thing. The difference between life experiences and idea/design generation is the degree to which we push ourselves. In the fast-paced world we live in, it’s a lot easier to run with our mediocre ideas that took 15 minutes to conceptualize than spend another 45 and produce something outstanding.

So, if only for today, push yourself to redesign, rethink, reinvent; see what your ideas and designs are capable of achieving. Chances are, it will be more brilliant than what you started with. And when you show to the higher-ups, I hope they say, “Hate it. Try again.” You will be better because of it.

12 New Things

Posted January 7, 2010, by Tiffany Dowling

yarn ballsI’ll just put it right out there: 2010 marks my fortieth year on this planet, and I decided it was time for a daring resolution. I’m a risk-taker by nature and there’s a lot I’ve yet to do. So, why not make 2010 the year I get around to doing them?

Just before the New Year, I sat down with some trusting team members and compiled a list of 24 things I’ve never done. (Correction: 24 things I’ve never done and would be willing to try.) After compiling the list, each of my teammates voted on the 12 things they want to see me try in 2010 (one each month).

So, here it is, my new year’s resolution. The official list of “new things” I’m going to attempt in 2010 (in order, from January to December):

1. Take a polar plunge

2. Knit a scarf

3. Shoot a gun

4. Learn ballroom dancing

5. Change a tire

6. Hot air balloon ride

7. Skydive

8. Drive a tractor

9. Canoe the Grand River

10. Try Indian food

11. Take voice lessons; sing karaoke in front of people

12. Donate 30 pairs of new shoes to charity in one month

Spectators will be encouraged and welcomed at each of these events. Stay tuned for times and details. Of course, there will be photo evidence, or it didn’t happen.

“You must do the thing you think you cannot do.” – Eleanor Roosevelt

Are you thinking of trying something new in 2010? Share it below and Tiffany may join you. Live your fears Mid-Michigan … make your dreams a reality!

The Resident Ink Slinger’s Top Nine Linguistic Gripes of 2009

Posted December 30, 2009, by Emily Wenstrom

It’s a dirty world out there — it’s riddled with improper grammar, misspeaks and flat-out language abuse. And then, there’s those of us who have taken it upon ourselves (to the extreme annoyance of the rest of the world) to clean it up. We whip out our dictionaries and AP Style Guides from atop our imagined high horses to sort out the mess.

I’m under no disillusions … I’m among the grammar geeks. And this is one logophile that’s seen a lot of language abuse this year. Here’s my personal list of 2009 gripes.

Literally

“That meeting literally took forever.”

Literally. As in, the opposite of figuratively. If that meeting really, actually took forever, you could not be talking to someone about it in the past tense. You would still be desperately watching the clock slowly tick away in the conference room; and would remain there until the apocalypse.

The word “literally” is not to be used to add emphasis to what you are saying. (There are many other colorful and awesome words that can be used for this purpose. If you’re interested in them, I recommend a thesaurus.) “Literally” is only appropriate for situations that actually happened. It was not literally raining cats and dogs last night. However, I was literally soaked from head to toe after taking the trash out in the storm.

Ironic

“It’s like rain on your wedding day … Isn’t it ironic?”

It’s okay, Alanis Morissette was fuzzy on this one, too. At least you didn’t immortalize it one of your best-known pop songs.

My favorite word guys, the good fellows at Merriam Webster, defines irony as “incongruity between the actual result of a sequence of events and the normal or expected result; an event or result marked by such incongruity.”

Irony requires something beyond just a bad situation. It’s not ironic that I lost my keys and have to sit in the freezing cold until my husband comes home from work. What makes it ironic is that what caused me to forget them is that I put them right in front of me on my desk where I could easily see them because I was worried about forgetting them all day.

I could care less

“I could care less if you smash the car’s windshield in with that sledgehammer … it’s my sister’s.”

If you truly could care less, that’s really quite good. That means you’ll probably take action to defend your sister’s car. How selfless of you.

But generally, people who say this mean that they do not care; they could not care less. So, here it is, straight and simple: say what you mean, not the opposite.

Could of

“I probably could of made it to the store before it closed if I’d gone straight from work, but I was too tired.”

A word to the wise: habitual sloppy pronunciation in everyday talk does not equal correct grammar.

The wince-worthy phrase “could of” (or “should of,” or “would of,”) comes from the lazy pronunciation of “could’ve,” the contraction of “could have,” combined with the thoughtless writing of phrases exactly how they sound instead of how they make sense. The preposition “of” has no business being next “could” in any grammatically correct sentence. Go ahead. Try.

Quotation marks

“For sale ‘one day only!’”

Quotation marks are for designating something someone said. They are also appropriately used to designate a word or phrase being referred to when not used for its meaning (e.g. I hate the word “blunder,”). And they can designate the title of a song, story or episode in a series.

I often see them used to emphasize a word instead. So to the quote-happy of the world: Bold. Italicize. Underline. Box. Highlight. Write in a different color. Use asterisks if you must. Stop using quotation marks.

For more fun with quotation mark blunders, check out the “blog” of “unnecessary” quotation marks.

Exclamation points

“I can’t believe you’re moving!!! We’ll miss you so much!!!!!”

Your words should hold the meat of the expression you are trying to convey. Exclamation points, like all punctuation, should merely support it — punctuation is the balsa wood of language. Relying on exclamation points is like painting a picture with brighter colors instead of filling in the details.

I realize that (aside from using multiple exclamation points for a single sentence) this is a personal preference. I am a punctuation minimalist. But if you find that your sentences frequently require exclamation points in order to convey your message, take a hard look at the language you are using. Is it tired and common? Words are beautiful and full of life. Use them.

Nice

“I had such a nice time tonight.”

“Nice” is one of those words that gets used so much that it has diffused like a flat tire until it has become meaningless. A warm fire after being out in the cold is nice. A thoughtful letter from a special friend is nice. A major accomplishment at work is nice. But these experiences are completely different from each other.

The same can be said of “interesting,” a word I must admit to overusing myself. Let’s all find some new adjectives for 2010, okay?

Irregardless

“Irregardless of her mother’s warnings, Jenny was determined to prove that she could fly.”

News flash: “irregardless” is not a word. The word you are looking for is “regardless.” That’s right, you’ve been wasting away seconds, minutes, maybe even an hour or more of your life on extra unnecessary syllables. Just imagine all the extra time you’ll have now.

Less/fewer

“If I steal five of Justin’s pens, he will have five less than he did before.”

This is a serious grammatical black hole in this country.

These two words are misused not only in casual conversation but in articles, blogs, advertising and other serious professional work.

For once and for all, let’s set the record straight. If the item you are referring to can be counted as individual items (dollars, snowflakes, minions), the word you want is “fewer.” If it is an uncountable amount (money, snow, magnificence), use “less.”

I’m not the only one with a long list of gripes; if there’s one thing grammar sticklers love to do, it’s rant. So, if you’ve got a hankering for the English language, too, here’s where you can go for even more cathartic venting:

Hopefully, this list has done more than satisfy my need to rant; it would be kind of ironic if, in my effort to educate, I instead promoted ignorance by putting people off to grammar altogether.  But then again, I feel much better; so really, I literally couldn’t care less.

I suppose I could’ve just thrown out a “happy holidays!” and been done with it, saving myself time and giving you less grief about something small and, to most the world, petty. But regardless of what most people think, the rules of language is what keeps our language together so that we can reach out to each other and connect — and that is was the holiday spirit is all about, isn’t it?

Happy Holidays, from our M3 family to yours

Posted December 14, 2009, by M3

Toot your own horn

Posted December 10, 2009, by Joni Rainbolt

For some of us, it can be uncomfortable to talk about ourselves. We do not like to broadcast our accomplishments because it may seem like bragging or we’ll be tagged as having a big ego.  I get that.

Unfortunately, there are a lot of companies out there that, for whatever reason, act the same way. They go about their day-to-day plugging along and trying to move their business forward, but it never dawns on them to put public relations into the mix.

“Integrated marketing,” the latest industry buzzword, means taking an overall approach when developing your company’s marketing plan. Buying advertising (paid media) is one thing, but thinking consciously about how to promote your company by leveraging public relations (earned media) gets you something paid media can’t: influence over what others say and think about you, particularly the media.

Take control of what people are saying about you — don’t leave it to chance. Putting forth a good, consistent corporate image and being a good corporate citizen of the community can go a long way to keeping you top of mind should a prospective customer need your services now or in the future.

Remember this: the media are looking for stories to tell, especially good stories, particularly when most of the news these days is such a downer. So consider this:

  • Are you promoting someone?
  • Have you developed a new product?
  • Have you made a contribution to a charity?
  • Did you hire a new employee?
  • Have you won an award?

Let the public know about it!

Just one word of caution — don’t become the boy who cried wolf too many times. Space out your announcements, press releases and interviews, or it may quickly become overkill. Knowing the right balance of advertising, PR and promotions within an integrated marketing plan is key to developing an effective strategic plan, but make sure you do consciously think through the PR piece of it. Plan it out, don’t just let it occur by happenstance, or worse yet, ignore the opportunity to leverage this important element of marketing.

Tell someone, and toot your own horn!

51 things you should (or shouldn’t) know about M3

Posted December 2, 2009, by Justin Sailor
  1. 614 Seymour was built 1901.
  2. In the basement, there is a dirt room used for storage; on more than one occasion, a dark spirit has been spotted there.
  3. Most employees have a favorite cup.
  4. Every employee has a favorite pen brand.
  5. There are several bottomless candy dishes throughout the office.
  6. The staff participates in frequent ice cream runs in the summer.
  7. All employees are categorized by one of three types of birds: peacock, dove or eagle. M3 is seeking an owl to add to the flock.
  8. Justin is the only man to have ever worked on the second floor.
  9. Monday mornings are team meetings; Thursday mornings are brainstorming.
  10. Good food goes fast. First come, first served.
  11. Bad food goes fast, too. Second come gets the bad food.
  12. M3 once covered its parking lot with sand for a blizzard beach party — Tiana can testify to the challenges of keeping a blizzard tent cold on the hottest day of the year.
  13. Our creativity is often fueled by donuts.
  14. The 3D version of our mascot, Aha, was made from a toilet seat cover. The perfect color of teal!
  15. We squeeze a squeaking giraffe when meetings get off topic.
  16. 614 Seymour magically expands in correlation with M3’s growth to make room for new employees.
  17. Falling down the third floor staircase isn’t as bad as it looks — until you run out of steps.
  18. M3 subscribes to Advertising Age, Communication Arts, The Greater Lansing Business Monthly and several other publications.
  19. Many of the decorative details of 614 Seymour — the pink bathroom tiling, the elaborate fireplace — are original Victorian work.
  20. We draw pigs and giraffes.
  21. Sometimes our media invites include fresh hot dogs or picket fencing.
  22. The original molding contains several secret doors and hiding places.
  23. Every day is crazy.
  24. Pets are welcome at work any time. Many have become members of the team.
  25. We sometimes have to double park cars in our parking lot.
  26. You can always count on the team to make it happen … day after day.
  27. M3 publishes Capital Area Women’s LifeStyle Magazine (CAWLM).
  28. Every issue of CAWLM’s first year is framed and hung in Jennifer’s office.
  29. M3 works hard, plays hard and creates big ideas.
  30. We have a mechanical engineer running the marketing and graphic design department. Joni rocks the casbah.
  31. The third floor is haunted (and yes, Stephen is totally serious, Julie can vouch for this).
  32. Our coat closet is on the third floor (great spot for a coat closet, we know), and is affectionately referred to as “the dorm room”; Julie petitioned to move in when she was still at MSU.
  33. Some of us are Macs and some of us are PCs.
  34. We have a small collection of board games; Scattergories gets the most use.
  35. We once counted how many marshmallows were in a box of Lucky Charms, then helped to donate more than 85 boxes of cereal to the Greater Lansing Food Bank in partnership with the Lansing Breakfast Club.
  36. The south window in Tiffany’s office rattles violently when the wind blows.
  37. We all have a unique color of homemade flubber sitting on our desk.
  38. Everyone at M3 wants to kick their Brother (don’t worry, it’s just the temperamental second floor printer).
  39. Our company vehicle is often toting a big fish around to various locations to delight children in the community.
  40. Justin rarely speaks in full sentences; this is especially verified by Emily and Julie.
  41. We have a puzzle map of the United States.  The state of Maine is missing.
  42. The second floor “Bacon Bin” is divided by Nice Camp and Mean Camp. Nice Camp wants to be friends; Mean Camp refuses to leave.
  43. Our team concierge, Julia, doubles as the office florist.
  44. There’s a hole under the rug in the parlor.
  45. There is a dispute between Chris and Justin over ownership over the fan.
  46. M3’s parking lot doubles as a lake after a rainstorm.
  47. Julie (”Eagle Eye”) and Julia (”Watch Dog”) are the resident parking lot enforcers.
  48. Wood floors at 614 Seymour can be slippery even when only steam-cleaned.
  49. Unexpected breakfast burritos are the best any day of the week.
  50. White/bulletin boards and filing cabinets outnumber M3 employees at 614 Seymour, because our big ideas simply cannot be contained by a mere one per employee.
  51. Extra umbrellas are always available on the first floor … for brainstorming meetings that get exceptionally wild.